Marketing Manager - Diagnostics - US Remote

Overview

Join to apply for the

Marketing Manager - Diagnostics - US Remote

role at

Beckman Coulter Diagnostics

This position is US remote-based with up to 25% travel and supports the CCIA on the North America Marketing team to develop and implement strategies to strengthen Beckman Coulters presence in the Clinical Chemistry and Immunoassay (CCIA) market and achieve annual revenue and strategic objectives. You will partner with the Sales organization to drive the execution of downstream marketing tactics, develop programs and tools in support of the strategic priorities to the North America market. You will collaborate extensively with Global Marketing, Business Units and Medical Scientific Affairs representing the Voice of Customer and Sales to provide input for product road maps and innovative marketing approaches. You will report to the Marketing Director - North America, CCIA.

In this role, you will have the opportunity to :

Develop, deploy, and sustain strategies to drive adoption for Beckman Coulters clinical chemistry and immunoassay solutions, including launching new products in developing and established markets.

Manage the full product life cycle from pre-submission through commercial readiness, market development, launch, and achievement of post-launch targets.

Monitor target markets and analyze performance data to implement strategies that move customers through the buying cycle, including sales playbooks, promotions, and customer communication, while providing inputs for forecasts and demand planning.

Architect and execute menu expansion strategies for the installed base upon new assay launches, achieving annual revenue targets and enabling the sales organization through critical sales campaigns with strategic stakeholders.

Engage with key thought leaders and sales teams by gathering VOC and market insights, staying current on industry trends and competitive activity, and facilitating seamless communication and innovative tools to drive sales success.

The essential requirements of the job include :

Six or more years of professional experience in marketing for diagnostics, life sciences or similar industry, including cross-functional experience leading global marketing programs, product launches, analytics and sales enablement outcomes and client services.

Bachelors degree at minimum in a scientific discipline; MA or PhD is preferred.

Five years of experience in clinical diagnostics commercial marketing, sales and ideally in chemistry, immunoassay, and automation / clinical IT markets.

In-depth understanding of the IVD industry, FDA, medical laboratory environment, and hospital stakeholders.

Commercial experience, ideally with a focus on market development, downstream marketing and / or sales.

Travel, motor vehicle record & physical / environment requirements :

US remote-based with up to 25% travel, including both domestic and international locations.

Occasional walking, sitting, standing, and handling objects; travel by car and air with potential long wait times.

The salary range for this role is $135,000 - $150,000. This range may be modified in the future. This position is eligible for bonus / incentive pay. We offer comprehensive benefits including paid time off and medical / dental / vision insurance and 401(k) to eligible employees. Note : compensation is earned and determined in accordance with company policy and applicable law.

Join our winning team today. Together, well accelerate the real-life impact of tomorrows science and technology. For more information, visit www.danaher.com. Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The U.S. EEO posters are available here. We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact : 1-202-419-7762 or applyassistance@danaher.com.

#J-18808-Ljbffr