Senior Brand Manager, Digital & New Product
The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current product portfolio.
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RESPONSIBILITIES :
- Develop and mine insights to determine consumer opportunities
- Create new Digital Marketing and eCommerce Sales strategies
- Identify and commercialize new platform innovation ideas
- Develop / tighten new product strategy in line with brand growth strategy
- Lead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage / gate process
- Engage in full understanding and implications of procurement and its impact on new product pipeline and timing availability
- Represent Products and eCommerce Strategies at key customer / sales meetings, and corporate presentations
- Participate in improving organizational process and train marketing talent CAPABILITIES :
- Creative
- Creative
- Strategic
- Influence
- Analytical
- Decision making
- Communication skills
- Collaborative
- Ability to multi-task and prioritize
- Results orientation
- Leads courageously
- Thrive in an entrepreneurial, fast-paced and dynamic environment
- Resourceful
- Excel at interacting with all levels of management including senior leadership
SKILLS :
- Proficient in new product development validation research techniques
- Able to collect and analyze syndicated data (IRI, Nielsen, Spectra)
- Skilled at leading cross-functional teams through a defined stage / gate process from creation to commercialization
- Ability to develop and commercialize innovation both close-in and breakthrough
- Demonstrated ability to synthesize information to develop fact-based recommendations, and ability to persuade organization pursuit of recommended path
- Knowledge of traditional customer base
- Knowledge of core marketing processes, digital strategies, & eCommerce
EXPERIENCE :
7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company; 2-3 years of Digital & eCommerce
EDUCATION :
Bachelor’s Degree. MBA preferred.
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