27-Sep-2024
Marketing Manager - Best Buy Ads Go-to-Market Strategy
Full time
Job Description
As the Marketing Manager for the Best Buy Ads GTM strategy team you will be responsible for the development and execution of marketing strategies for the overarching Best Buy Ads brand, including attracting new revenue sources through generating incremental demand, creating marketplace differentiation, and nurturing new and existing client relationships.
This role is hybrid, which means you will be required to work some days on-site at the Best Buy location listed on this posting and some days virtually from home or other non-Best Buy location.
The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.
What You’ll Do :
- Develop a comprehensive marketing strategy to enhance industry awareness and drive consideration of Best Buy Ads through storytelling, external marketing campaigns, and media / trade event activations.
- Craft and execute go-to-market (GTM) strategies for new product offerings, ensuring alignment with company goals and maximizing monetization opportunities.
- Oversee Trade Event strategy, including recommending which trade events Best Buy Ads attends at an annual level, while optimizing Best Buy Ads sponsorship opportunities and speaking engagements.
- Work with embedded creative team and agency partners to execute Sales Enablement strategies that support internal teams and partners, enhancing overall marketing effectiveness.
- Manage and optimize the GTM team marketing budget, ensuring efficient allocation of resources to achieve targets.
- Partner with internal teams and external stakeholders to gain insights into customer behaviors, ensuring marketing strategies are customer-centric and drive business growth.
Basic Qualifications :
- 7+ years of experience in marketing, brand strategy, or advertising.
- 3+ years of experience leading Go to Market campaigns
- 3+ years of working with cross-functional partners and multiple levels within the organization
- Strong business acumen and ability to create marketing strategies that align with overall business goals.
- Strong ability to manage budgets, delivering financial transparency to executive teams.
Marketing Manager – Financial Services
Ability to look at Financial Services as a whole and determine best overarching strategies for Best Buy and our customers. As the Marketing Manager – Financial Services, you will play a critical role in developing and executing customer-facing Financial Services strategies that drive deeper and more...
Senior Category Manager, Marketing Strategic Sourcing
Senior Category Manager, Marketing Strategic Sourcing</strong><br> <br>The <strong>Senior Category Manager </strong>of <strong>Marketing Strategic Sourcing</strong> is a high-impact position with responsibility to manage multiple categories of spend with ...
Data Scientist - Marketing Measurement
Develop marketing science models to track return on ad spend by vehicle/message, impact on revenue, brand love, intent to shop, ROI to a vendor for ad campaign, Best Buy campaign performance, and digital attribution. Additionally, these roles will assist with the technical development of the softwar...
Senior Category Manager, Marketing Strategic Sourcing
Senior Category Manager, Marketing Strategic Sourcing</strong><br> <br>The <strong>Senior Category Manager </strong>of <strong>Marketing Strategic Sourcing</strong> is a high-impact position with responsibility to manage multiple categories of spend with ...
Senior Category Manager, Construction, Architecture, and Fixtures
What you'll do</strong><ul><li>Optimize the total cost of ownership and increase the total value derived from our facility related investments specific to non-merchandise goods and services acquired by Best Buy </li><li>Understand how parent and child contractual agreem...
Senior Product Manager, Subscriptions
What you'll do </strong></span></span></div><ul><li>Develop and articulate a compelling product vision and strategy </li><li><span style="font-size:12px;"><span style="font-family:Arial,Helvetica,sans-serif;">Conduct market research and com...
Where The Best Truck Drivers Go To Find Jobs!
We Connect You With The Best Companies Offering The Best Pay Rates, Routes, Bonuses & Benefits For Experienced CDL A Drivers. We Match You With the Best Company In Your Area That Is Looking For A Driver With Your Skillset and Qualifications. ...
Sr. Manager, Sales Contracting
What you'll do</strong><ul><li>Lead a team of contracting professionals to achieve revenue goals, including modeling proficient contracting processes </li><li>Train the contracting team to new ways of working and train the business sales teams on contracting processes&...
Senior Engineering Manager, Inspired Discovery
This role is hybrid, which means you will work some days on site at a Best Buy location and some days virtually from home or other non-Best Buy location. Show a commitment to delivery deadlines, in particular seasonal and vendor partner deadlines that are critical to Best Buy’s continued success. We...
Senior Category Manager, Construction, Architecture, and Fixtures
Optimize the total cost of ownership and increase the total value derived from our facility related investments specific to non-merchandise goods and services acquired by Best Buy . This role is hybrid, which means you will be required to work some days on-site at the Best Buy location listed on thi...