Enterprise Social Media Manager

Job Family : Marketing Management

Marketing Management

Travel Required : Up to 10%

Up to 10%

Clearance Required : None

None

What You Will Do :

Reporting to the Director of Enterprise Content on the Marketing Team, the Enterprise Social Media Manager will manage Guidehouse’s enterprise wide social media channels, leadership and employee advocacy program, growth strategy, and advertising campaigns.

As the Enterprise Social Media Manager, this role is responsible for planning, developing, implementing, and managing Guidehouse’s organic and paid social media activities.

This includes the vision for Guidehouse on social media, the standardization of practices across teams, publishing calendars, social media monitoring and listening, user engagement, market trends and analysis, and campaign analytics and reporting all to support the goal of generating brand awareness, engagement, lead generation, and retention.

The Enterprise Social Media Manager will collaborate directly with Industry, Services, Digital, Marketing Automation, Creative, and Internal Communications and Marketing Team members, HR / Recruiting Team members, Sales and Growth leaders, and Corporate and Segment practitioners to support strategic social media marketing efforts, including messages aligned with Guidehouse’s vertical and horizontal services, megatrends, and corporate sales and recruiting priorities.

They will be responsible for managing a team of two FTEs, including a Visual Strategist / Designer and a Publisher / Analyst.

They will also manage social media vendor partnerships and align closely with their Content Strategist and Writer team members.

Responsibilities include but are not limited to :

The development, execution, delivery, and management of all social media content that aligns with brand, corporate, and segment marketing strategies, goals, and campaigns

Advancing Guidehouse’s social media vision and approach through brand storytelling

Managing Guidehouse’s social media strategy and processes

Planning and developing organic and paid corporate social media campaigns

Guiding industry teams on organic and paid campaign strategies

Engaging w / followers across channels

Analyzing campaign performance and reporting back to marketing colleagues and leadership

Leading cross-segment social media marketing meetings

Working collaboratively with design, marketing, and web colleagues to take content to fruition, as well as colleagues across segments, vendors, and sectors to ensure alignment

Project managing the enterprise social media calendar, processes, asset management system, and aligning with segment and services campaigns, content, and calendars

Supporting ongoing internal communications to ensure professionals and teams are leveraging content

Educating employees on social media activation and advocacy

Building compelling content across accounts by offering strategic, innovative ideas

Demonstrating measurable growth in impressions, CTRs, followers, interactions, and qualified leads for the company

What You Will Need :

Bachelor’s Degree; Four (4) years additional professional experience may be substituted in lieu of degree.

Seven (7) + years of social media communications experience

A passion for social media strategy

Previous experience at consulting / advisory firms

Visual / design and / or paid social media experience

Experience with paid and organic social media content and campaigns across platforms

Outstanding writing and content development skills, with the ability to adapt communications to different audiences

Demonstrated project management and organizational skills

Strong interpersonal skills and the ability to effectively communicate and interact with various levels of management

The ability to work in a fast-paced environment, where innovation and collaboration are necessary, and accountability is expected

The ability to work effectively under pressure and make decisions independently

SEO, marketing automation, and lead nurturing experience

Strong knowledge of the Microsoft Office suite including PowerPoint and Excel.

Social media tools and vendor experience preferred, including Sprout, Canva, Figma, Google analytics, and social media publishing / monitoring / analytics solutions

Highly motivated with a strong work ethic and positive attitude

What Would Be Nice To Have :

This role is expected to be an excellent social media strategist who can manage multiple organic and paid projects at a time.

People with experience in consulting or other B2B companies that have proven success in building a social media strategy and managing social media campaigns are preferred, as this role will support corporate messages, broad service areas, and aligned campaigns for multiple public and private sector audiences the brand serves across the Defense & Security, Energy, Sustainability, and Infrastructure, Financial Service, and Health industries.

The annual salary range for this position is $100,200.00-$150,200.00. Compensation decisions depend on a wide range of factors, including but not limited to skill sets, experience and training, security clearances, licensure and certifications, and other business and organizational needs.

What We Offer :

Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace.

Benefits include :

Medical, Rx, Dental & Vision Insurance

Personal and Family Sick Time & Company Paid Holidays

Position may be eligible for a discretionary variable incentive bonus

Parental Leave and Adoption Assistance

401(k) Retirement Plan

Basic Life & Supplemental Life

Health Savings Account, Dental / Vision & Dependent Care Flexible Spending Accounts

Short-Term & Long-Term Disability

Student Loan PayDown

Tuition Reimbursement, Personal Development & Learning Opportunities

Skills Development & Certifications

Employee Referral Program

Corporate Sponsored Events & Community Outreach

Emergency Back-Up Childcare Program

Mobility Stipend