Senior Manager Product Marketing

VirtualVocations
Hamilton, New Jersey, United States
Full-time

A company is looking for a Senior Manager, Product Marketing.Key Responsibilities : Lead cross-functional initiatives to improve performance metrics related to program positioning and user personasDevelop and scale market research processes to provide data-informed recommendationsManage new program launches to achieve success metrics by coordinating internal and external contributorsRequired Qualifications : 10+ years of experience in product marketing, with at least 1 year as the only PMM / marketing member of a teamDemonstrated success in product positioning, packaging, and pricing strategiesExperience in conducting market research and using data-driven insights to inform marketing strategiesStrong analytical skills and proficiency with analytics toolsExperience in conducting product-market fit research and developing buyer personas

9 days ago
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