Director of Marketing - Clinical Services Relationship Lead

We have an exciting opportunity to join our team as a Director of Marketing - Clinical Services Relationship Lead.

NYU Langone Health (NYULH) is seeking a skilled and dynamic Director of Marketing Relationships for Transplant Institute, Surgery, Hassenfeld Children's Hospital, OBGYN, Urology, and Rheumatology service lines to join our Communications & Marketing (C&M) team.

This high-visibility role will serve as the Primary Relationship Lead for the listed service lines, acting in the capacity of a trusted advisor that works with them to shape communications and marketing initiatives that advance their strategy, optimize NYULH marketing efforts, and drive growth.

Reporting directly to the Vice President, Brand Experience, Creative, & Design, you will play a critical leadership role overseeing and managing our relationship with these department chairs through sharing the communications and marketing expertise needed to achieve strategic objectives and growth targets.

Job Responsibilities :

Relationship Management :

• Act as the relationship lead between C&M and respective service lines by acting as a trusted communications and marketing advisor that understands their visions and objectives, strategically helps them shape their agenda, and proactively deploys aligned marketing and communications tactics
• Triage requests from clinical leaders and identify and organize teams in Brand, Experience, Creative, & Design COE, Content Strategy & Development COE, Media Relations COE, Program Measurement & Business Operations Platform, and Enterprise Communications COE, to harness the power of the C&M Community of Practice to deploy the right advisors and doers to realize service line goals
• Oversee the team deployed to execute on service line vision by providing departmental context, clear objectives, and guidelines for executing an effective strategy
• Act as a key day-to-day partner to service line department heads, assisting in execution of marketing and communications strategies
• Build and deploy 360-degree aligned communications and marketing strategies and plans for clinical service lines
• Champion and integrate emerging marketing trends and technology capabilities to enhance lead and patient engagement
• Manage the implementation of strategic marketing and communications plans aligned with growth targets and trends, tailored to service line need
• Infuse applicable C&M strategies and current market trends to realize growth targets and priorities for patients, leads, stakeholders, and communities
• Identify and assess new opportunities for C&M-enabled service line growth

Collaboration and Influence :

• Collaborate across teams in Brand, Experience, Creative, & Design COE, Content Strategy & Development COE, Media Relations COE, Program Measurement & Business Operations Platform, and Enterprise Communications COE to deliver campaigns that are comprehensive, aligned with strategic objectives, and optimized to maximize return on investment
• Partner with physicians, researchers, and marketing experts to enhance content positioning and promote the latest innovations, study findings, and breakthroughs
• Assist in enhancing campaigns and marketing initiatives by evaluating key metrics provided by the Program Measurement & Business Operations Platform to understand effectiveness and inform continuous improvement (, structure, targeting, messaging)

Team Leadership and Management :

• Track and manage key milestones for marketing and communications plans; provide review cycles and support where needed
• Guide the team on how work gets done, set priorities, ensure standards are understood and adhered to
• Ensure clarity for the vision of the team to help them understand their role in the overall strategy of the institution
• Champion NYULH’s strong continuous improvement culture and ensure deployment of scalable, simplified, and standardized processes

Financial Responsibility :

Manage the allocated budget and operational forecasts of the C&M relationships for Transplant Institute, Surgery, Hassenfeld Children’s Hospital, OBGYN, Urology, and Rheumatology Service Lines team, working with the Chief of Staff

Minimum Qualifications :

To qualify you must have a 9+ years of experience in healthcare and / or hospital operations

3+ years of experience managing and leading teams

Experience partnering with physicians and / or leaders in academic medicine to define their communications and marketing strategy

Experience with account management and supporting the success of senior leadership

Established track record of working closely and effectively with executive leadership

Strong analytical skills, with the ability to apply and communicate data-driven insights

Extensive experience building and maintaining relationships

Proficiency in project management, communication tools, and data analysis

Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally

Demonstrated orientation towards client service

Exceptional leadership skills, demonstrating the ability to influence, teach, inspire, motivate, and collaborate effectively

Proven ability to work effectively in a highly matrixed environment

Excellent verbal and written communications skills

Bachelor's degree in communications or related field

Preferred Qualifications :

Experience working with some or all of the following clinical services : Transplant Institute, Surgery, Hassenfeld Childrens Hospital, OBGYN, Urology, Rheumatology

Masters degree in communications or related field

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment.