Senior Product Marketing Manager, Workplace & Legal Services

Job Description

Role :

We are seeking an action-oriented product marketer who is craving to be part of fast-growing company, working on two of our newer, innovative products.

We need someone that will thrive as a player-coach, managing and mentoring a junior team member while being a strong individual contributor.

The Sr. Product Marketing Manager will be responsible for leading and driving end-to-end product marketing for Workplace and Legal Services : including positioning and messaging, product launches, sales enablement content, presence at ServiceNow and third party events, and digital campaign support.

This position reports to the Director of Product Solution Marketing for Employee Workflows

The ideal candidate demonstrates attention to detail and quality, along with the ability to clearly articulate and present our value proposition and how we solve our buyers’ challenges.

What you get to do in this role :

• Work across teams to develop impactful persona-based messaging, value propositions, and supporting collateral that describe the unique benefits of ServiceNow for Workplace Services, Facilities Management, Corporate Real Estate, and other supporting business partners across the enterprise.
• Coordinate and execute product launches including messaging and positioning, internal communications, and field / event marketing.
• Collaborate with sales, product management, campaigns and other teams to develop killer product marketing content to support our GTM strategy.
• Develop content such as case studies, videos, ebooks, infographics and blog posts.
• Help support and manage key conferences and 3rd party events including speaker selection, content reviewers, messaging support, and related event staff management.
• Manage the creation and regular updates of website content, ensuring that the latest messaging is represented.
• Help develop and deliver sales training content to improve funnel and sales performance.
• Act as a product and industry spokesperson and speak at both internal and external events.
• Help develop and mentor a junior product marketer.

Qualifications

To be successful in this role you have :

• 10+ years of experience in Product Marketing or equivalent
• 5+ years of experience marketing to enterprise technology buyers
• Familiarity of workplace services, facilities management, and corporate real estate systems recommended
• Strong persona-based messaging and storytelling experience
• Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
• Very strong written and oral communication skills
• Experience presenting to enterprise executives in digital and in-person events.
• Bachelor’s degree or equivalent experience.
• Must be comfortable with social media and community participation.
• Up to 25% travel to support sales efforts and industry events

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Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas : flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at talent.

acquisition@servicenow.com for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.

S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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