Global Product Marketing Manager - Responsibility Marketing

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.

TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity;

to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together and grow together.

That's how we drive impact - for ourselves, our company, and the communities we serve.Join us. About the Team : TikTok is a platform rooted in creativity and has played a critical role in enabling positive creative expression with our global community of users & creators.

We are looking for an insights-driven product marketer to oversee our global Responsibility marketing initiatives. This is a critical role that requires strong partnerships with cross-functional and regional teams to accelerate adoption and increase understanding of the key TikTok product verticals of Trust, Safety and Privacy, across audiences and countries.

This role will also grow org capabilities and execution across competitive strategy, user insights, measurement and regional storytelling.

The ideal candidate will bring a depth of functional product marketing expertise along with a proven track record of close partnership with product managers.

Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling and product marketing will be a plus.

About the role : The ideal candidate will bring a depth of functional product marketing expertise along with a proven track record of close partnership with product managers.

Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling and product marketing will be a plus.

At TikTok, we believe that when people feel safe, their creativity can flourish, so the Product Marketing Manager - Responsibility Marketing will play a key role in influencing the TikTok products, policies, and communications related to user & platform safety, data privacy, and more.

• Help shape, and promote important Trust and Safety narratives, programs, and product launches globally - In collaboration with cross-functional teams, execute Trust & Safety product marketing roadmaps, set measure-able results, own user & competitive insights, shape product & external messaging, and execute across channels.
• Work cross-functionally to improve the visibility of Trust & Safety and product marketing efforts; developing a continuous flow of communication among relevant teams.
• Be the voice of Product to Marketing, and the voice of Marketing to Product : drive alignment across product and business teams for the purpose of unifying our vision and goals for key user audiences in local markets.
• Spearhead global consistency in product marketing launch strategies and execution, including prioritization, messaging hierarchy, product value prop and positioning, and go-to-market plans- Work with our research and insights teams to deliver deep audience & competitive insights to be used in product decision making.
• Partner closely with leaders in product, marketing, PR, public policy, operations, strategy and finance to ensure seamless cross-functional coordination.

Be the glue between teams and our users.

Minimum Requirements- Passionate about TikTok and our mission- Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization- Experience conceptualizing, planning and launching marketing campaigns, and driving awareness & adoption of new products and services;

owning and achieving key performance indicators- A creative approach and fresh ideas to build marketing campaigns around product- Strong project management skills, able to work on multiple projects simultaneously Preferred Requirements : - Creating and executing global marketing campaigns is a plus- Charismatic, compelling speaker and strong oral & written communication s : - 4+ years marketing experience at mobile / tech / consumer products used by millions, ideally in product marketing, with more recent experience related to Trust & Safety or Responsibility marketing- Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling and product marketing- High attention to detail and proven ability to manage multiple, competing priorities simultaneously.

• Excellent organization, project management, and problem-solving skills.- High level of integrity as well as interpersonal skills as you often act as the glue between internal departments.
• Compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences.
30+ days ago