About BPM-PR Firm :
BPM-PR Firm is an award-winning PR agency known for its innovative and strategic approach to brand management. At BPM-PR Firm, we pride ourselves on delivering exceptional results and building lasting relationships with our clients.
Join a team where your voice is heard, creative projects are a regular occurrence, and real results are produced.
Position Overview : BPM-PR Firm is seeking an experienced and visionary Vice President of Arts & Culture Division to lead and expand our arts and culture PR initiatives.
The ideal candidate will have a deep understanding of the arts and culture sector, a proven track record in public relations, and the ability to drive strategic campaigns that elevate our clients' brands.
This role requires a dynamic leader who can manage a team, cultivate relationships with key stakeholders, and position BPM-PR Firm as a top PR agency in the arts and culture sector.
Key Responsibilities :
- Strategic Leadership : Develop and execute strategic PR plans aligned with client objectives to elevate brand reputation within the arts and culture sector.
- Client Management : Serve as the primary client liaison for arts and culture clients, offering strategic counsel and fostering robust relationships.
- Team Leadership : Inspire and mentor a diverse team of PR professionals dedicated to arts and culture, driving performance excellence.
- Overseeing Events : Strategize, execute, and ensure the success of events to maximize PR opportunities and client engagement.
- Creative Media Campaigns : Approve and contribute to the development of creative PR campaigns that capture client visions and goals.
- Media and Press Campaigns : Ensure media and press campaigns stay on track and achieve desired outcomes.
- Management : Oversee PR teams, Directors, and Account Executives, ensuring all team members are aligned with strategic objectives.
- Media Relations : Spearhead media relations strategies, cultivating key journalist relationships and orchestrating impactful outreach.
- Content Strategy : Drive the creation of compelling content across diverse platforms to engage audiences effectively.
- Crisis Management : Lead crisis communication efforts, safeguarding and managing client reputations during challenging times.
- Business Development : Identify and pursue new business opportunities within the arts and culture sector, contributing to the firm's growth trajectory.
- Onboarding Clients : Work closely with the sales team to onboard new clients smoothly and integrate them into the BPM-PR Firm family.
- Performance Metrics : Establish and monitor KPIs to gauge PR campaign effectiveness, providing actionable insights to clients and senior management.
- Client Reporting : Prepare and deliver comprehensive client reports, offering insights into campaign performance and media placements.
- Industry Trends : Stay abreast of industry trends and best practices, positioning BPM-PR Firm as a leader in the PR landscape.
- Audience Segmentation and Targeting : Utilize data and insights to define and reach key audiences effectively.
- Lead Nurturing and Management : Develop strategies for lead nurturing, scoring, and management to optimize client acquisition and retention.
- Marketing Operations : Utilize and integrate marketing operations systems to streamline processes and enhance efficiency.
- Analytics and Insights : Analyze performance and perceptional data to provide actionable insights and inform campaign strategies.
- Sales Support : Collaborate with sales teams to provide enablement and support, translating client objectives into actionable plans.
- Integrated PR and Marketing Plans : Contribute to the creation of comprehensive PR, marketing, and communications plans that align with B2B client objectives and address market challenges.
- Demand Generation : Help plan and coordinate programs that drive demand, integrating earned media with paid, social, owned media, and sales efforts.
- Problem-Solving : Identify challenges within campaign strategies and develop creative solutions.
- Project Management : Manage multiple projects from conception to completion, ensuring adherence to deadlines and budgets.
- Paid Media Collaboration : Work closely with the paid media team to develop strategies, analyze performance, and optimize campaigns.
- Client and Colleague Relationships : Build and maintain strong relationships with clients and colleagues at all levels.
- High-Quality Communication : Consistently produce high-quality internal and external communications content.
- Adaptability : Quickly adapt to evolving client requests and project needs.
- Autonomous Project Management : Drive and manage projects across different workstreams, accounts, and business units effectively.
- Team Management : Lead integrated teams, define roles, manage performance, and ensure alignment with client needs and scopes of work.
- Mentorship : Supervise and mentor junior staff, providing motivation, coaching, and constructive feedback.
- New Business Development : Support new business initiatives, including idea generation, research, and proposal preparation.
- Continuous Learning : Commit to continuous personal and professional development, setting and pursuing goals aligned with team and business objectives.
- Quality Assurance : Champion quality in delivering insights, results, and counsel to clients.
Qualifications :
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- Minimum of 7 years of PR experience, with at least 4 years in a leadership capacity within the arts and culture sector.
- Proven track record of developing and executing successful PR strategies and campaigns.
- Exceptional communication, presentation, and interpersonal skills.
- Strong leadership and team management abilities, with experience in managing dispersed teams.
- Proficiency in crisis communication and reputation management.
- Robust network of media contacts and industry influencers in the arts and culture sector.
- Demonstrated business development acumen and client relationship management skills.
- Experience collaborating with sales teams to drive business growth and onboard new clients.
- Proficiency in writing press releases, pitch letters, and developing innovative media strategies.
- Track record of planning, managing, and attending successful events.
- Ability to motivate teams effectively and foster a culture of collaboration and excellence.
What We Offer :
- Competitive salary and benefits package, including Health, Vision, Dental, and 401K.
- Opportunity to work with a prestigious and diverse client base.
- Dynamic and collaborative work environment.
- Professional development opportunities and career growth.
Flexible work from home options available.