Senior Product Marketing Manager

Founded in 2018 by CPAs, tax attorneys, and software developers, Taxbit is creating an entirely new category to enable widespread compliant adoption of digital assets for the global economy. Taxbit’s Software-as-a-Service (SaaS) platform streamlines and automates customers’ tax reporting and accounting activities for digital assets. Trusted by leading crypto, tech, and traditional enterprises, Big 4 accounting firms, and government agencies (including the IRS), Taxbit solves compliance challenges at scale amidst an ever-evolving regulatory landscape. Taxbit is backed by leading Silicon Valley VCs with teams located in New York City, San Francisco, Seattle, Salt Lake City, and Europe.

Opportunity for Impact

Join Taxbit and shape the go‑to‑market (GTM) success of our industry‑leading information reporting and tax regulatory compliance solutions. As Senior Product Marketing Manager , you will report into our Head of Product and work closely with subject matter experts within the business to craft the product marketing and content strategy that propels our Enterprise B2B and Public Sector B2G solutions from awareness to expansion. You will excel at crafting persona‑driven messaging and enablement that accelerates revenue growth and customer adoption across geographies and jurisdictions.

If you thrive on balancing right‑brain creativity with left‑brain analytical rigor, want significant ownership of outcomes through the creation and execution of end‑to‑end marketing strategies, and enjoy collaborating with world‑class SMEs, PMs, engineers and GTM teams, this role is for you.

Key Responsibilities

You are the voice of the product and the architect of GTM success. You will develop and operationalize cross‑channel messaging matrices by ICP, product and persona, guide launches, enable Sales, and partner with SMEs, Product Managers and Engineering to equip GTM teams with the content, tools and intelligence required to win.

• Go‑to‑Market Strategy & Ownership - Own the end‑to‑end GTM strategy for Taxbit’s Enterprise SaaS and Public Sector offerings, defining goals, success metrics, and timelines through structured GTM plans across the entire customer lifecycle.
• Persona & Messaging Development - Build, validate, and iterate robust buyer / user personas, and develop and own cross‑channel messaging matrices ensuring consistency, relevance, and differentiation for each ICP, persona, product line, geography and jurisdiction.
• Launch Excellence & Sales Enablement - Lead product and feature launches in sync with Product and Engineering roadmap, and create enablement assets (battlecards, pitch decks, ROI tools, and pricing & packaging guides) that empower GTM teams to exceed pipeline and revenue goals.
• Program & Funnel Optimization - Demonstrate revenue impact by partnering with Demand Gen to design and execute multi‑channel programs, leveraging data to test, learn and optimize pipeline, product adoption, and expansion.
• Market Intelligence - Conduct ongoing competitor teardowns, market sizing, and pricing analysis to inform Taxbit’s market positioning and product roadmap.
• Collaboration & Evangelism - Align deeply with SMEs, PMs and Engineering to maintain tight feedback loops and accurate, real‑time knowledge transfer, and serve as a product spokesperson on sales calls, customer advisory boards, and industry events.

Professional Qualifications

Personal Characteristics

The base salary range for this role is $130,000 - $175,000 USD. Certain roles may be eligible for incentive compensation, equity, and benefits. Actual compensation will vary depending on various job-related factors, including, but not limited to location, experience, level, and job qualifications.

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