Job Description
Overview :
The Manager, Paid Social is the day-to-day steward of paid social media for assigned brands and is responsible for leading campaign development, activation, and innovation.
The Manager is expected to apply social mastery to deliver against the client(s) goals. They will work closely with their Associate Director in the development and communication of all strategy while owning tactical execution.
In addition, the Manager is responsible for day-to-day management of the Social Analyst(s), including both project management to ensure timely delivery of tasks and career development.
Role Objectives :
Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
Provide direction to Analyst(s) to conduct research necessary to build a new campaign
QA and oversee trafficking of approved plan into social platforms
Maintain oversight of budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments
Develop and recommend optimizations and / or testing plans
Pull data and research components needed for new business pitches
Contribute to development of agency level POVs on industry happenings
Primary party responsible for customization of agency POVs for individual clients
Qualifications
3+ years of paid social media experience, ideally in an agency environment
Mastery of social platforms
Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
Excellent written, verbal, and interpersonal communication skills
Presentation skills are a must
Demonstrated critical thinking and problem solving skills
Excellent project management and organization skills
Ability to work successfully with teams on multiple projects under tight deadlines
Proven leadership ability
Demonstrates initiative / hunger
Collaborative approach / attitude
Certifications in social platforms (Twitter Flight School (X), Facebook Blueprint) highly preferred
Experience in social SAS preferred - i.e. 4C
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