Senior Vice President, Audience Solutions (Data Science)

Zenith
New York, NY, US
$167K-$235K a year
Full-time
We are sorry. The job offer you are looking for is no longer available.

Job Description

Job Description

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally.

As The ROI Agency, Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business.

Every investment we make has an ROI mindset not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands

Job Description

Overview :

The SVP, Data Science will drive the audience platform for a large Power of One client, activating audience data and managing the technology platforms to drive better marketing decisions.

This highly motivated, detail-oriented individual manages audience strategies and collaborates with cross-functional teams to guide data science workflows and deliver on client objectives.

The position will play a key role in collaborating across agency teams and maximizing existing audience data, as well as new data streams to fuel audience platforms.

The SVP will provide intellectual capital, manage a dynamic data science team and help deliver on the audience strategy across all of lines of business.

And this individual will develop and recommend best practices in data science and audience deployment to enhance campaign performance, drive business KPIs, and inspire compelling insights to drive conversion and innovation.

This individual will also partner closely with the data and platform solutions group; a specialized team within the agency acting as digital data and ad technology experts.

This will include collaboration with the media team and internal groups who own DSP / Programmatic Strategy, Multi-Touch Attribution, Marketing Mix Modelling, and Dynamic Creative Optimization.

Role Objectives :

  • Direct data science workflows and strategies for integrated audience strategy and delivery
  • Lead audience design and activation operations across a portfolio of brands
  • Lead a team of talented data scientists, setting clear objectives and providing mentorship and guidance
  • Provide strategic and tactical data driven audience recommendations to clients and key stakeholders
  • Drive audience-driven media plans, insights, and experiences in partnership with internal teams
  • Execute data science methodologies to impact business and campaign strategies across a client portfolio of brands
  • Lead audience deployments and workflows across our channel partners and internal marketing, analytics, and media planning teams for activation
  • Drive innovation in data science methodologies and technologies, staying at the forefront of industry trends including media trends, privacy regulations, Adtech / Martech ecosystems, etc.
  • Partner with the media, strategy and investment teams to drive data automation and make the audience platform a key tool for smarter planning
  • Demonstrate strong analytical and storytelling skills to inspire alignment and action

Qualifications

  • Demonstrated ability to lead and inspire a team of data scientists
  • Highly skilled in machine learning, data modeling, and statistical analysis
  • Proficiency in SQL, Python, and PySpark with the ability to drive and enhance advanced statistical models / analyses for large-scale clients
  • 12+ years of experience preferred in data science, digital media, ad technology, ad operations, or analytics
  • B.A. or B.S., preferably in Data Science, Marketing, Advertising, or Computer Science
  • Self-starter who is quick to learn and eager to contribute
  • Excellent interpersonal, verbal, written communication, and presentation skills
  • Experience managing multiple, competing priorities, duties and / or projects
  • Familiarity with accounting / math principles; deep statistical analysis experience
  • Agency leadership experience preferred

Additional Information

Compensation Range : $167,000 - $235,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9 / 26 / 2024.

All your information will be kept confidential according to EEO guidelines.

LI-Hybrid

30+ days ago
Related jobs
Promoted
Hispanic Technology Executive Council
Queens, New York

Excellent communication skills required in order to negotiate internally, often at a senior level. Accountable for significant direct business results or authoritative advice regarding the operations of the business. Contributes to the design, roll-out and governance of financial solutions, includin...

Zenith
New York, New York

The VP, Audience Solutions is responsible for driving the audience platform for a large Power of One client, activating audience data and managing the technology platforms to drive better marketing decisions. The position will play a key role in collaborating across agency teams and maximizing exist...

Promoted
VirtualVocations
Queens, New York

A company is looking for a Senior Data & Analytics Solutions Engineer, Direct Analytics. ...

Promoted
Teneo
New York, New York

A Senior Vice President within Teneo Strategic Communications, this role will focus on media relations and will be a core member of our account teams. Senior Vice Presidents are responsible for helping execute holistic, integrated programs and communications initiatives in support of Teneo's clients...

Selby Jennings
New York, New York

An NYC-based middle market direct lender is looking to add a Senior Associate or Vice President to the team. The firm provides bespoke credit solutions to companies requiring capital support for challenges or financial distress. The Senior Associate/VP will be responsible for structuring, underwriti...

iCapital
New York, New York

Monitor and address data issues related to client API integrations, system failures, increased processing times, and data validations. Investigate and resolve client escalations related to data quality, identify root causes, implement corrective actions, and communicate resolutions effectively to cl...

Blackstone
New York, New York

Global Fund Finance – Blackstone Credit Registered Funds – Senior Vice President. Collaborate with multiple internal teams including Tax, Acquisition, Portfolio Management, Asset Management, Legal & Compliance, Investor Client Services, local Finance, Technology, Private Wealth Solutions, and Tr...

Mediabistro
New York, New York

Capital is looking to hire a Vice President or Senior Vice President to join the Investment Products Marketing team and report to the Head of Product and Audience Marketing. Capital services approximately $192 billion in global client assets invested in 1,585 funds, as of June 2024. Capital has been...

Brookfield Asset Management
New York, New York

Brookfield is a global asset manager focused on real estate, infrastructure, renewable energy & transition, private equity, credit and insurance solutions (the “Business Groups”) with over $925 billion of assets under management. The Global Client Group (“GCG”) provides solutions for investors acros...

Mediabistro
New York, New York

We foster an inclusive culture that attracts builders from all backgrounds who can envision new solutions and create outcomes that move our clients' businesses forward, while helping everyone on the team learn and grow together. Our shared ideal of the builder's mindset is limitless and available to...