Job Description
Job Description
Job Title : Marketing Strategist
Location : Columbus, OH
Job Type : Full-Time
Job Summary : As a Marketing Strategist, you will be responsible for developing, implementing, and optimizing marketing strategies that drive brand awareness, customer engagement, and revenue growth.
You will work closely with cross-functional teams to create and execute comprehensive marketing plans that align with our business goals.
Key Responsibilities :
Strategy Development :
- Develop and implement marketing strategies that align with company objectives.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Analyze data to evaluate the effectiveness of marketing campaigns and strategies.
Campaign Management :
- Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, email, and traditional marketing.
- Collaborate with creative teams to develop compelling content and visuals.
Brand Management :
- Maintain and enhance the company's brand image and voice.
- Ensure all marketing materials and communications are consistent with brand guidelines.
Collaboration :
- Work closely with sales, product development, and customer service teams to ensure alignment of marketing strategies with business goals.
- Manage relationships with external vendors and agencies.
Budget Management :
- Develop and manage the marketing budget.
- Allocate resources effectively to maximize ROI.
Qualifications :
- Strong understanding of marketing principles and practices.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO, PPC, social media).
- Excellent analytical, organizational, and project management skills.
- Creative thinker with strong problem-solving abilities.
- Exceptional written and verbal communication skills.
- Ability to work independently and as part of a team.
Job Posted by ApplicantPro
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