Senior Events Manager - Technical Events, Amazon Software Builder Experience (ASBX)

Amazon Software Builder Experience (ASBX) is looking for a Senior Events Marketer to help run our iconic internal software builder experience event, DevCon.

DevCon provides learning opportunities to our internal developer conference (Software Builders as we refer to ourselves at Amazon) focused on leading technology, infrastructure and security topics, builder best practices, career development, and more.

DevCon is an essential event with must-view content for every software builder, an opportunity for members and leaders in our software builder community to reach and exchange knowledge with one another, and a prioritized event for the launch of innovations and services benefiting Software Builders.

Each conference grows in size and in scope all while keeping the emerging needs of the builder community at the forefront of what we do.

The ideal candidate is highly motivated, familiar with the software builder environment at Amazon, and an extremely organized individual with 5+ years of experience building experiential events that drive strategic goals.

You are results-driven, able to handle ambiguity and rapidly-changing priorities, have excellent communication skills and a sharp analytical sense.

This position will be a part of the ASBX Product Marketing Management team and will work closely with content strategists, marketing managers, product managers, principal engineers, and strategic internal partners to develop and execute event plans that deliver key messages, product information, and drives brand awareness and engagement across the software builder community at Amazon.

Key job responsibilities

• Help define, develop, and execute flagship event, DevCon and AWEsome
• This will include defining event themes and program in line with the business objectives, project managing the development of breakout session content, working with stakeholders and agencies to bring our products and services to life in the expo environment, working with stakeholders to create and drive compelling sponsorship opportunities, and overseeing the delivery of a world class event experience from registration through to post event follow up.
• Demand generation tasks including outreach to existing customers coupled with net new contact acquisition through paid media channels
• Work in close partnership with appointed agencies, managing budgets, timelines, and project deliverables
• Post event reporting and analysis event activities
• Build and maintain stakeholder relationships
• Dive deep data post-event to find insights, analyse performance, identify successes and failures to report back to the business and inform plan for future events

About the team

Amazon Software Builder Experience (ASBX) was created to singularly focus on improving the experience for software builders across Amazon.

We build solutions for the pain points our software builders experience, preventing them from delivering quickly and innovatively for customers.

In particular we are focused on the fact that generative AI has the potential to revolutionize the tools Amazon’s tens of thousands of software builders use to do their work every day, reducing onboarding times, increasing efficiency, removing operational toil, and changing the way we drive broad modernization of our systems.

With such a ambitious mission and a broad customer base across the globe, we need a robust marketing team to take the solutions to our builders' doorsteps.

ASBX Product Marketing (ASBX PMM) is a team of technology marketers whose mission it is to help drive internal builder tool adoption and change management.

To keep our technology ecosystem healthy and as up to date as possible; to better enable security, speed, software builder productivity, and industry standards;

ASBX PMM helps to drive and iterate key messaging to customer Individual contributors, managers and leadership. We are ultimately responsible for driving awareness and adoption of key products, tools, and initiatives across Amazon's technical community, and in so doing, increase awareness of ASBX’s mission to improve and contribute positively to the Amazon software builder experience.

We are open to hiring candidates to work out of one of the following locations :

New York, NY, USA

BASIC QUALIFICATIONS

• 7+ years’ experience in marketing for a B2B technology company or agency with a proven track record in delivering world class events
• Experience strategically leading, developing and executing large scale (5,000 + attendees) and complex events (e.g. multi-day, hybrid, sponsorship, multiple content streams) and budgets
• Strong stakeholder engagement (internal and external) and communication skills with the ability to influence
• Solid understanding of lead management and sales funnel management with experience in demand generation
• Experienced in navigating large corporations with complex business structures and processes

PREFERRED QUALIFICATIONS

• Proficiency in digital, social, and email marketing an advantage
30+ days ago