Product Marketing Specialist / Manager
A growing architectural / interior product company is looking for an experienced, growth-focused individual to oversee product marketing for their US team.
Overview
The Product Marketing role is a key position within the company, responsible for developing and executing marketing strategies to drive success.
The ideal candidate will possess a blend of marketing expertise, product knowledge, and effective communication skills to effectively promote our products in the market.
Responsibilities :
Conduct market research to understand customer needs, industry trends, and competitive
landscape.
- Analyze market data to identify opportunities for product positioning and differentiation.
- Collaborate with cross-functional teams to ensure alignment between product features
and customer benefits.
Design and implement go-to-market plans for new product launches, including pricing,
distribution channels, and promotional activities.
Work closely with product development, sales and customer support teams to ensure
successful product launches and ongoing support.
Create marketing collateral, including product brochures, presentations, and website
content.
Develop engaging and informative content for various channels, including social media,
email campaigns, and blog posts.
Collaborate with sales to understand customer feedback and refine marketing strategies
accordingly.
Monitor and analyze key performance indicators (KPIs) to measure the success of
marketing campaigns.
Qualifications :
- Bachelor's degree in marketing, Business, or a related field.
- Proven experience in product marketing, with a record of accomplishment of successful
product launches.
- Strong analytical and strategic thinking skills.
- Excellent written and verbal communication skills.
Salary : $100,000-$120,000 per year
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