Social Media Lead Job at Telegram Open Network in Italy

The Social Media Lead will own and scale TON’s global social media presence across all platforms. This role is responsible for building a distinctive social voice, driving engagement with diverse audiences, and turning TON’s ecosystem stories into viral, shareable content. The ideal candidate combines strategic vision with hands-on execution, staying ahead of trends while delivering measurable growth in reach, engagement, and community sentiment.

Key Responsibilities Strategic

Define and execute TON’s global social media strategy across existing platforms X, Telegram, LinkedIn, YouTube, and set up the strategy for new platforms i.e. Instagram, TikTok and emerging platforms.

Develop platform-specific strategies that balance thought leadership, education, culture, and community engagement.

Align social media narratives with TON’s brand, product launches, and ecosystem milestones.

Content

Lead the creation of high-performing content formats (memes, short-form video, carousels, threads, infographics, polls, videos etc.).

Work closely with design and content teams to deliver visually compelling and on-brand assets.

Manage the editorial calendar for social media, ensuring proactive and timely content.

Experiment with new formats and trends to keep TON relevant and culturally resonant.

Community Building

Drive two-way engagement with communities, creators, and influencers on social channels.

Work alongside moderators and community teams to monitor and respond to conversations, ensuring TON maintains a strong and authentic presence.

Partner cross-functionally with community and ecosystem teams to amplify user-generated content and local initiatives.

Performance

Set clear KPIs for follower growth, engagement, reach, conversion support and sentiment.

Use analytics tools to track performance, optimise content, and report results to leadership.

Continuously refine strategies based on insights, platform changes, and cultural shifts.

Collaboration

Work cross-functionally withbrand, PR, digital, content, design, product, and events teams to integrate social into broader campaigns.

Collaborate with thought leaders, KOLs, influencers, creators, and media partners to expand reach and cultural relevance.

Manage agency or freelance partners as needed for production and amplification.

What Success Looks Like TON has one of the strongest and most engaging social presences both in Web3.

Social channels become the go-to source for TON updates, crypto / blockchain education, storytelling, and culture.

Consistent growth in followers, engagement, and positive sentiment across platforms.

TON’s voice is distinctive, authentic, and widely recognised across the ecosystem and beyond.

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