Product Marketing Manager, Business AI

Product Marketing Manager, Business AI

Meta's Llama models have over 1.2B downloads to date, and Meta AI now has more than 500M monthly actives. Meta has created a new Monetization Product Group, Business AI, to make cutting-edge AI accessible to every business, empowering all to find success and own their future in the AI era. Meta is poised to lead this AI shift for people and businesses, with opportunities to automate and simplify how businesses can use messaging and significantly reduce costs while simultaneously improving the customer experience and creating business value. Meta is seeking a Product Marketing Manager to join our team. The ideal candidate will have experience with B2B and / or GenAI products, with an understanding of industry competitive landscape, trends, and business models. They will coordinate cross-functional work with peers to deliver results within a fast-paced environment. The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for Meta's Business AI solutions. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. They will have cross-functional collaboration, analytical, and communication skills, as well as the capacity to manage multiple concurrent projects and handle ambiguity.

Responsibilities

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
• Understand advertiser needs / requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Coordinate cross-functional projects across Meta that build innovative AI solutions for businesses to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
• Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning
• Coordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale

Minimum Qualifications

Preferred Qualifications

$128,000 / year to $186,000 / year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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