DIRECTOR OF SALES AND MARKETING - SWIFT CREEK HEALTH CENTER

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Liberty Cares

With Compassion

Liberty Senior Living is currently seeking an experienced :

DIRECTOR OF SALES AND MARKETING

Full Time, Days

Job Summary :

• Plan, organize, and implement the marketing and public relations programs in collaboration with the Marketing Team and corporate marketing professionals for the senior living community through appropriate mediums (including brochures, cards, invitations, health fairs, etc.).
• Work with the Directors of the community to achieve and maintain census and revenue goals.
• Thorough knowledge of the community and the specific services provided, plus rate schedules and various floor plans available, and most importantly, how to articulate that information to prospective residents who make inquiries about the community.
• Conduct tours, including home visits, and telemarketing to sell the community to prospective residents and their families.
• Effectively use Enquire or any other CRM so that weekly benchmark and marketing reports can be generated for the Monday conference calls with the corporate office.
• Attend weekly Department Head meetings to share detailed information about availability, census, upcoming move-ins, and move-outs with other members of the Administrative Team.
• Attend bi-annual sales trainings with sales professionals within the other communities to hone sales skills and share information regarding goals, successes, and challenges.
• Work with community Directors / Administrators to assess strategies to maintain or improve census and revenue goals.
• Lead meetings with the Executive Director and Sales Consultant(s) regarding apartment availability and tasks at hand.
• Train and coach sales personnel when appropriate.
• Be thoroughly familiar with forms used to take prospective residents through the process from initial inquiry to Move-in.
• Qualify applicants, both physically and financially; assistance may be requested from ED, CD, or corporate support professionals.
• Negotiate and authorize the Priority Partner Agreement with receipt of funds; process fee for Priority Partner.
• Supervise coordination of move-ins with Sale Consultant(s) or Marketing Assistant.
• Oversee recommendations for outside resources to residents for expediting move-in.
• Oversee move-in schedule and orientation of new residents to ensure resident needs are met.
• Review and update move-in packet as necessary.
• Promote teamwork and a positive attitude among the staff and residents consistent with the community standard.
• Respond to inquiries (i.e., phone calls, website inquiries, etc.) and required documentation, including mailing brochures, cards, notes, letters.
• Enter new accounts / contact and pertinent information into ENQUIRE, Customer Relationship Management program.
• Develop and implement a resident ambassador’s program.
• Perform clerical duties, including creating and modifying documents, faxing, mailing, and filing.

Job Requirements :

• BA or BS degree in a related major.
• Minimum of 5-7 years sales and marketing experience, preferably in Senior Living.
• Proficiency in Microsoft Word and Outlook, and basic knowledge of MS EXCEL.
• An aptitude and desire to master the ENQUIRE, Customer Relationship Management database program.

Visit www.libertyseniorliving.com for more information.

Background checks / drug-free workplace.

EOE.

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