Director of B2B MarketingVirtualVocations • Worcester, Massachusetts, United States
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Director of B2B Marketing
VirtualVocations • Worcester, Massachusetts, United States
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A company is looking for a Director of B2B Marketing to lead marketing for its campground-facing software business.
Key Responsibilities
Develop and execute full-funnel marketing campaigns to attract and convert campground operators
Strengthen brand messaging and create thought leadership content across various platforms
Lead a team of marketers while collaborating with Sales, Product, and other departments to drive pipeline growth
Required Qualifications
8+ years of marketing experience in tech or SaaS, including team leadership
Proven success in B2B demand generation and pipeline growth
Hands-on experience with SEO / SEM, Google Ads, Google Analytics, and HubSpot
Bachelor's degree required; MBA preferred
Experience marketing to SMB or low-tech buyer segments is a plus
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Director Of Marketing • Worcester, Massachusetts, United States
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