Publicist - Publicity For Good Job at Publicity For Good in Orlando

MediabistroOrlando, FL, United States

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Publicity For Good (PFG) is a Nashville-based public relations company that partners with purpose-driven, profitability-conscious brands around the world.

We specialize in working with Consumer Packaged Goods (CPG) companies, particularly in the Food & Beverage, Fashion, and Beauty sectors. Our team secures high-impact media placements for clients through top-tier global outlets such as CBS, Fox News, Vogue, and Forbes.

At PFG, we amplify brands that are making a difference. Our focus is on meaningful visibility, measurable results, and long-term growth.

We also operate Signal Raptor, a standalone software solution that enhances brand exposure and supports business scaling.

Role

The Publicist is responsible for managing the success of client PR campaigns by developing media strategies, conducting targeted outreach, and maintaining regular communication with both clients and media contacts. This role ensures client visibility across national, regional, podcast, radio, and TV platforms, while also contributing to broader brand awareness and engagement. Publicists are key relationship builders and storytellers who drive results by connecting the right narrative to the right outlet.

Responsibilities

Develop and execute strategic PR plans tailored to each client
Serve as the primary point of contact for assigned clients
Build, grow, and create new client relationships
Conduct media research and build and update targeted media lists
Secure, filter, and respond to media opportunities
Schedule and coordinate media interviews, ensuring all logistics are handled
Follow up with media contacts to confirm placements and coverage timelines
Monitor coverage through Google Alerts and track mentions or product features
Facilitate writing projects with team in alignment with client goals and deliverables
Monitor news trends and identify timely angles for client exposure
Provide daily (Monday–Friday) client updates and maintain consistent communication
Prepare and send biweekly and monthly reports and lookbooks
Maintain updated media trackers to record media coverage and interview status

Results

Meet or exceed the expected number of interviews or media features

Clients receive timely and proactive communication on campaign progress

Media placements align with client goals, increase brand visibility, and credibility

Clients recognize value from their engagement with Publicity For Good

Accurate and updated documentation of all PR activities and client deliverables

Requirements

40 hours plus per week to meet client needs

Proven experience or education in public relations or a related communications field

Excellent written and verbal communication skills

Strong organizational and time management abilities

Proficient in Google Suite, Gmail, and media monitoring tools

Creative and strategic thinker with a proactive mindset

Comfortable working in a fast-paced, remote-first team environment

Personable and professional in client and media interactions

Able to manage multiple accounts, priorities, and deadlines simultaneously

High level of self-accountability and commitment to delivering results

Remuneration & Rewards

Compensation based on region and experience level

Access to internal and external learning opportunities

Ongoing performance reviews and career development guidance

Clear advancement plan based on both role progression and financial growth

Access to a curated library of on-demand professional development content

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing / Editing

Industries : Public Relations and Communications Services

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Publicist • Orlando, FL, United States

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