Social Media Buyer Job at SGA in San Francisco

Software Guidance & Assistance, Inc., (SGA), is searching for a Social Media Buyer for a contract assignment with one of our premier SaaS clients in San Jose, CA or San Francisco, CA.

Overview Responsibilities Execute social media campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope

Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyers

Engage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirements

Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met

Monitor campaign performance across multiple social platforms on an ongoing basis and ensure campaigns are meeting expectations

Analyze campaign performance data and action on optimizations across multiple platform

Required Skills Hands-on experience in multiple social buying platforms including Meta, Snap, Tiktok, Reddit and LinkedIn

Expert buying and optimizing experience in Meta

Experience managing end-to-end social media planning and buying workflows - from discovery phase through post-mortem reporting

Solid comprehension of social buying optimization concepts and ability to communicate them clearly to non-technical audiences

Broad understanding of the programmatic media and paid social landscape

Ability to analyze and draw meaningful and actionable insights from data

Excellent time management and multitasking skills with keen attention to detail

Strong written and verbal communication skills

years of hands-on, in-platform social buying at an agency, media trading desk, or media vendor required.

years of managing Meta campaigns from planning or buying workflows

Working proficiency with Excel (pivot tables, lookups, etc.) Experience optimizing media toward multi-touch attribution data preferred Bachelor's Degree

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