Lifecycle Marketing Manager

Lifecycle Marketing Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply, our leading advertising and travel media network, and affiliate solutions.

The Lifecycle Marketing Manager role sits on the Vacation Rental Supply Marketing team in the Travel Partnerships and Advertising division of Expedia Group. This team drives partner engagement, performance, and retention across the Vrbo marketplace. In this role, you will lead strategic lifecycle initiatives focused on partner growth and retention, optimizing always-on programs and embedding lifecycle hooks into broader campaigns. Your work will complement acquisition and onboarding efforts by acting as a connective and optimization layer across the full partner journey.

Your expertise in B2B lifecycle strategy, marketing automation, and cross-functional influence will help vacation rental partners unlock long-term value, improve performance, and deepen their engagement with Vrbo.

In This Role You Will :

• Own and evolve automated lifecycle communications with minimal guidance, partnering with Marketing Ops to implement segmentation and personalization strategies.
• Develop and lead a testing roadmap, experimenting with timing, sequence, and CTAs to optimize performance.
• Serve as a lifecycle strategy resource to VR campaign leads, ensuring lifecycle touchpoints are aligned with broader campaign goals and messaging.
• Lead partner journey audits from acquisition through win-back, identifying friction points and actionable improvements.
• Build and maintain a Lifecycle Funnel Dashboard in partnership with Analytics, tracking conversion, activation, churn, retention, and reactivation metrics.
• Translate insights into strategic recommendations and scalable lifecycle campaigns that drive measurable impact.
• Influence roadmaps and cross-functional planning across teams including Product Marketing, Digital Operations, and Product, ensuring lifecycle strategies are embedded in broader initiatives.
• Represent lifecycle marketing in key forums, shaping broader marketing strategies and advocating for initiatives that improve partner experience and business outcomes.

Experience and Qualifications :

The total cash range for this position in Chicago is $104,000.00 to $145,500.00. Employees in this role have the potential to increase their pay up to $166,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical / dental / vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team.

Expedia Group's family of brands includes : Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST : 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com / jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.