Associate Director, Digital Marketing Technology

Location : Chicago, IL

Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.

Job Description :

• Assists with administration and ongoing maintenance of Executive Education’s marketing technology, including Marketo.
• Owns and maintains Executive Education data quality and data cleansing processes in Marketo, including both auto and manual updates.
• Manages the Marketo and Salesforce integration, resolving sync errors as necessary.
• Partners with the Senior Digital Marketing Systems Administrator to design, develop and maintain critical marketing metrics to enable data-driven decisions;

prepares and presents regular program analytics to the marketing team and broader Executive Education team.

• Builds and maintains advanced / complex automation techniques in Marketo, (e.g., nurture programs, segmentation, dynamic content setup and refreshes, etc.).
• Supports the Senior Digital Marketing Systems Administrator with Account Based Marketing strategy and initiatives for the marketing, enrollment, and business development teams.
• Supports the Senior Digital Marketing Systems Administrator with systems upgrades and process-improvement tools research, initiatives and rollouts;

vendor research and management.

Assists the marketing team with daily email program builds and day-to-day Marketo support; serves as Marketo subject matter expert;

manages the marketing email calendar.

• Develops and maintains systems training and resources; regularly meets with the marketing team to provide remote and in-person training (as needed).
• Assists the Senior Digital Marketing Systems Administrator with Sitecore (website) content updates; maintains order and organization of Executive Education’s Sitecore workspace.
• Has a deep understanding of business process analyses, needs assessments, and preliminary cost / benefit analyses. Solves complex problems relating to computer equipment capacity, limitations, and operation time.
• Utilizes thorough understanding of business systems and industry requirements to translate business and user needs into system requirement specifications.
• Performs other related work as needed.

Preferred Qualifications

Education :

Bachelor’s degree.

Experience :

• At least three years of relevant marketing automation management experience.
• At least three years of marketing experience.
• Account-based marketing experience.

Technical Skills or Knowledge :

• Marketo or Marketing Cloud.
• Salesforce.
• Sitecore.
• Google Analytics reporting.

Preferred Competencies

• Excellent oral and written communication skills.
• Work well with multiple departments.
• Excellent organizational skills and knowledge of how to prioritize workflow.
• Adapt quickly to and manage changes in daily workflow.
• Manage and meet multiple deadlines in a fast-paced environment.
• Outstanding verbal, written, and presentation skills, as well as organizational skills.
• Work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement and recommend effective changes, all while achieving key objectives resulting in desired outcomes.
• Excellent strategic planning, critical thinking, analytical, and persuasion skills.
• Handle multiple detailed tasks / projects simultaneously and meet strict deadlines with frequent interruptions.
• Demonstrated ability to work effectively and diplomatically with colleagues, as well as with students, faculty and corporate contacts in a multitude of communication methods i.

e., in-person, email, phone.

Professional demeanor, including tact, discretion, and a customer service-oriented approach.

Working Conditions

This position is currently expected to work a minimum three days per week in the office.

Application Documents

• Resume / CV (required)
• Cover Letter (required)

The University of Chicago is an Affirmative Action / Equal Opportunity / Disabled / Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law.

For additional information please see the University's Notice of Nondiscrimination.

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via the Applicant Inquiry Form.

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The Report can be accessed online at : securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E.

61st Street, Chicago, IL 60637.

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