Digital Media Manager
Qualifications :
- Bachelor's degree in Media / Digital Marketing / IT or similar area
- Minimum 5-7 years practical experience in the field of digital marketing with focus on paid media, e.g., work experience in a media agency / FMCG company / ad technology company / consulting etc.
- Solid expertise in online video and social media buying, campaign management, KPI analysis & optimization
- Hands-on experiences with digital marketing solutions (e.g., GoogleAds, Facebook Business Manager, DV360, DMPs)
- Passion for digital marketing and consumer understanding
- Results-oriented and reliable project management
- Excellent knowledge of MS Office (e.g. Excel, PowerPoint, Word)
- Team player & persuasive written and oral communication and analytical skills to effectively interact with key stakeholders across functions, countries and external partners Responsibilities : YOUR ROLE
- Lead the coordination of Data-Driven Marketing projects
- Steer project digital media buying and optimization
- Lead executional setup of data-driven digital marketing campaigns incl. targeting & ensure quality-control
- Plan, execute & derive learnings from marketing experiments to drive ROAS for key campaigns
- Ensure feasibility of testing approaches (incl. Audience reach projections, etc.)
- Run data-driven testing (A / B, Match Market testing etc.) on brand lift studies
- Build / Translate audience segments for digital campaigns (incl. reach projections)
- Analyze data of historical Media investment to further develop guidelines
- Monitor campaign results within the relevant tools (GoogleAds, Facebook Business Manager, DV360 etc.), suggest optimizations, and challenge media agencies & vendors to deliver media cost savings at high-quality
- Drive usage of targeting 1P / 2P / 3P data in line with legal & data protection regulation
- Working in a dynamic & international environment
- Translate results into actionable recommendations
- Derive meta-learnings out of past campaigns
Digital Media Manager
Bachelor's degree in Media / Digital Marketing / IT or similar area• Minimum 5-7 years practical experience in the field of digital marketing with focus on paid media, e. YOUR ROLE• Lead the coordination of Data-Driven Marketing projects• Steer project digital media buying and optimization• Lead exe...
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