Media Buyer Job at BigIron in Lincoln

Description

The Media Buyer at BigIron plays a key role in elevating the company's brand visibility and customer reach through data-driven advertising across digital and traditional media. Your mission is to acquire high-quality bidder traffic and deepen brand engagement by planning, executing, and optimizing media campaigns-ensuring that BigIron remains the most trusted and far-reaching online auction marketplace for agricultural, construction, transportation, and collector equipment. This is a hybrid role with 1-2 days a week onsite in the Omaha, NE office.

Essential Job Functions

• Media Strategy Development : Craft and implement paid search media plans (digital ads, display, etc.) aimed at attracting qualified buyers and consignors.
• Media Buying & Negotiation : Identify, negotiate, and secure buying opportunities across platforms and publishers to ensure maximum reach and ROI.
• Campaign Creation & Execution : Collaborate with internal marketing teams to develop compelling ad creative that supports promotions like targeted equipment auctions, real estate or collector car sales.
• Data-Driven Optimization : Monitor performance using analytics tools such as Google Analytics 4; regularly assess metrics such as click-through rates, conversion rates, cost-per-acquisition, and adjust media buys to maximize effectiveness.
• Budget Management & Reporting : Efficiently allocate and manage media spend, track expenditures, and report on results to stakeholders with clear insights into campaign performance and ROI.
• Cross-Functional Collaboration : Work closely with marketing, content, operations, and the broader team to align with auction schedules, promotional calendars, and BigIron's brand values of trust and transparency.
• Audience Targeting & Segmentation : Utilize demographic, behavioral, and industry data to hone in on target audiences-such as end-user farmers, equipment dealerships, and global bidders-and tailor media strategies accordingly
• Vendor Relations : Manage relationships with media vendors and platforms, ensuring high standards for ad placement and campaign delivery.

Requirements