Industry Marketing Manager - Natural Resources
Overview
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.
As a member of the natural resources industry team, you'll use your creativity, marketing expertise, and project management skills to develop, manage, and execute strategic industry marketing campaigns.
You'll partner with industry subject matter experts to ensure the successful planning and execution of focused campaigns, community building activities, and industry relations campaigns to ensure campaign goals and KPIs are met in key markets.
In addition, you will work with key internal stakeholders on developing forward-leaning activities that position Esri in the market longer-term.
You will help to monitor, understand, and document policy and legislative priorities as well as technology trends, to develop long-term strategies and thought leadership activities.
Responsibilities
Develop and coordinate the execution of integrated marketing campaigns and tactics
Create campaign assets, including messaging, collateral, and digital content, that contribute to overall campaign success
Lead and support event messaging and execution as part of an integrated campaign plan to achieve industry goals
Deliver campaign assets on time and on budget
Work with marketing and industry managers, specialists, and other stakeholders to ensure predictable, consistent, and successful tactical delivery that drives measurable success
Track campaign progress at every step and manage campaign activity reports and ROI analytics
Provide a holistic view of the overall campaign performance to managers and the specific industry teams each campaign supports
Work with the marketing automation, marketing analytics, and creative lab teams to establish best practices and optimize campaign performance
Requirements
2+ years of relevant marketing experience
Time management, resource management, and project management skills
Highly organized and strongly self-motivated with the ability to multi-task activities with shifting priorities
Possess incredible drive and follow through
Quick learner with a positive attitude
Strong decision-making, problem resolution, and creative thinking skills
Excellent written and verbal communication skills
Ability and willingness to travel internationally
Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.
Bachelor's degree in marketing, business, geography, GIS, or related field
Recommended Qualifications
Experience using sales and marketing automation systems such as Pardot, Adobe Analytics, and Salesforce
Knowledge of, or familiarity with, GIS
B2B marketing experience
LI-TA1
LI-Hybrid
J-18808-Ljbffr
Associate Industry Marketing Manager - Natural Resources
As a member of the natural resources industry team, you'll use your creativity, marketing expertise, and project management skills to develop, manage, and execute strategic industry marketing campaigns. Work with marketing and industry managers; specialists; and other stakeholders to ensure predicta...
Associate Industry Marketing Manager - Natural Resources
OverviewAs a member of the natural resources industry team, you'll use your creativity, marketing expertise, and project management skills to develop, manage, and execute strategic industry marketing campaigns. You'll partner with industry subject matter experts to ensure the successful planning and...
Sr. Industry Marketing Manager - National Government
Develop, execute, and measure industry marketing campaigns, defining tactics from start to finish, by partnering with industry, corporate marketing (email, web, social, advertising teams), business development, product marketing, and others to ensure successful tactic delivery. As a senior level mar...
Industry Marketing Manager - State and Local Government
Recommended QualificationsUse of sales and marketing automation systems such as Pardot, Adobe Analytics, and SalesforceKnowledge of state and local government disciplines including but not limited to transportation, public transit, community development, health, environment and natural resources, pu...
Industry Marketing Manager - State and Local Government
As a member of the state and local government industry team, you'll use your creativity, marketing expertise, and project management skills to develop, manage, and execute strategic industry marketing campaigns. Work with marketing and industry managers, specialists, and other stakeholders to ensure...
Senior Content Marketing Manager, Industry
Work closely with the Industry Content Marketing team, Product Marketing team, Growth Marketing, Customer Success, as well as other business units to develop the content strategy for integrated growth marketing campaigns. You will report into Customer Marketing and partner closely with Product Marke...
Sr. Industry Marketing Manager - National Government
OverviewAs a senior level marketing professional on Esri's National Government Industry Solutions marketing team, you have a deep understanding of campaign strategy and marketing channels to effectively execute focused campaigns to a broad scope of audiences. You are an innovative, self-motivated, a...
Director, Marketing and Communications
The Director of Marketing and Communications will develop and produce marketing campaigns spanning traditional and digital channels. The Director of Marketing and Communications will report to the Chief of Staff/CFAO and work closely with the Vice Chancellor in the Office of the Vice Chancellor for ...
Healthcare Operations Account Delivery Manager (Reno, NV) $113,900.00 - $162,700.00 per year
The ADM partners with the Account General Manager (AGM) and Account Delivery Leader (ADL) on overall account management, maintaining SLAs (Service Level Agreements), and the successful delivery of the client contract requirements. Account Delivery Manager (ADM) is responsible for the delivery of the...
Director of Brand Marketing
Leading beauty brand is seeking a Director of Brand Communications for an onsite, full-time opportunity where you will be expected to go into the office 3 days per week. Advanced knowledge and understanding of social media tools. Create and implement comprehensive marketing and communication plans t...