Marketing Analytics Manager

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We're committed to bringing passion and customer focus to the business.

Corporate OverviewIn today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.

And we are just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you are helping to :

Build and enhance our proven security platform

Blend innovation and speed in a constantly evolving cloud environment

Analyze new threats and offer deep insight through data-driven intel

Collaborate with customers to help solve their toughest security challenges

We are devoted to helping our customers protect their greatest assets and biggest security risk : their people. That is why we are a leader in next-generation cybersecurity and why more than half of the Fortune 100 trust us as a security partner.

The RoleProofpoint is seeking a talented and data-driven Marketing Analytics Manager to lead our marketing analytics efforts and provide valuable insights to drive informed business decisions.

As the Marketing Analytics Manager, you will be responsible for gathering, analyzing, and interpreting marketing data to enhance overall marketing performance, optimize marketing strategies, and improve marketing impact to pipeline and revenue.

This role requires a strong analytical mindset, expertise in marketing technologies, and the ability to transform data into actionable recommendations.

This position will require the ability to work independently on advanced analytical projects, including data preparation, formulating solutions, model development, validation, implementation, and presentation of findings to stakeholders.

Your day-to-day

Define, develop and oversee the implementation of advanced analytics models to measure and optimize marketing performance across multiple channels

Design and build visually engaging and informative dashboards to key stakeholders, highlighting key metrics and KPIs.

Collaborate with senior stakeholders, including Marketing, Sales, Finance, Product teams, to ensure marketing strategies are aligned with the company's vision and financial goals.

Provide strategic guidance on market segmentation, targeting, and positioning to enhance market penetration and customer acquisition.

Work closely with the marketing team to understand business needs and translate them into actionable data insights.

Translate complex data findings into strategic initiatives and present them to executive leadership for decision-making.

Utilize in-depth knowledge of SQL and data warehouse to consolidate data from various sources

Monitor industry trends, technological advancements, and competitive strategies to maintain a cutting-edge analytics practice.

What you bring to the team

Bachelor's Degree in Marketing, Business, Data Analytics, Computer Science, Economics, Finance, or a related business field.

Master’s / MBA degree preferred

7 + years of hands-on experience in marketing analytics, with a proven track record of driving growth through data-driven strategies.

Familiarity with Salesforce CRM

Experience with marketing automation platforms such as Marketo

Digital Marketing tools such as Google Analytics is a plus

Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.

Proficiency in Analytics Visualization, Business Intelligence Apps (e.g. Power BI and Tableau), SQL, Excel (Power Pivots, Macros, Modeling), and PowerPoint

Strong knowledge of data warehouse fundamentals and platforms

Strategic thinker with the ability to identify opportunities for growth and innovation within the marketing analytics domain.

Exceptional communication skills, particularly the ability to synthesize complex issues / scenarios into easy-to-understand concepts and lead engagements with sales, marketing, and Finance.

Outstanding leadership skills to manage cross-functional projects, building and maintaining trust with stakeholders

High-level project management skills

High-energy, a positive attitude, and excellent analytical and problem-solving skills are critical for success in this role

Why ProofpointProtecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success.

We are a customer-focused and driven-to-win organization with leading-edge products and many exciting reasons to join our team.

We believe in hiring the best, the brightest and cultivating a culture of collaboration and appreciation.

We are a diverse, multinational company with opportunities in all functions, and leaders that welcome candidates from all walks of life.

Apply today and explore your future #LifeAtPFPT.

CompensationConsistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below.

Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.

The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee.

This role may be eligible for variable pay and / or equity. We offer a competitive benefits package that includes flexible time off, a robust well-being program that provides for 4 global wellbeing days per year, and a 3-week work from anywhere option.

Base Pay Ranges : SF Bay Area, New York City Metro Area :

Base Pay Range : 128,940.00 - 202,620.00 USD

California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska :

Base Pay Range : 106,750.00 - 167,750.00 USD

All other cities and states excluding those listed above :

Base Pay Range : 96,320.00 - 151,360.00 USD

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