Position Overview :
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The Director of Growth is a pivotal leadership role responsible for driving the company's growth strategy, encompassing customer acquisition, retention, and revenue expansion.
This role will collaborate with cross-functional teams to develop and execute data-driven strategies that accelerate growth and market penetration.
Key Responsibilities :
- Strategic Growth Planning
- Develop and implement comprehensive growth strategies aligned with the company’s goals and objectives.
- Identify new market opportunities and customer segments to expand the business.
- Data-Driven Decision Making
- Utilize data analytics to monitor performance metrics, identify growth opportunities, and optimize marketing and sales strategies.
- Conduct market research and competitive analysis to inform strategic decisions.
- Customer Acquisition and Retention
- Design and implement innovative customer acquisition campaigns across various channels (digital, social media, partnerships, etc.).
- Develop retention strategies to increase customer loyalty and lifetime value.
- Revenue Growth
- Identify and pursue opportunities for revenue growth, including upselling, cross-selling, and new product offerings.
- Collaborate with sales and marketing teams to optimize the sales funnel and increase conversion rates.
- Team Leadership and Collaboration
- Lead, mentor, and inspire a team of growth marketers and Sales Managers.
- Work closely with marketing, sales, and customer success teams to ensure cohesive execution of growth strategies.
- Performance Measurement
- Establish KPIs and performance metrics to track the effectiveness of growth initiatives.
- Regularly report on growth performance to executive leadership and stakeholders.
- Innovation and Experimentation
- Foster a culture of innovation and experimentation, encouraging the team to test new ideas and approaches.
- Implement a rigorous testing framework to measure the impact of growth initiatives.
- Partnerships and Alliances
- Identify and develop strategic partnerships and alliances that can drive growth.
- Negotiate and manage partnerships to ensure mutual benefit and alignment with growth objectives.
Minimum Qualifications :
- Education : Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.
- Experience : Minimum of 7-10 years of experience in growth marketing, digital marketing, or a similar role, with a proven track record of driving growth and achieving targets.
Experience in a leadership role, managing teams and collaborating with cross-functional departments.
Skills : Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent strategic thinking and problem-solving abilities.
Proficiency in digital marketing channels, tools, and analytics platforms. Exceptional communication and interpersonal skills.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
Personal Attributes : Results-oriented with a strong drive for success. Innovative mindset with a willingness to experiment and take calculated risks.
Strong leadership qualities with the ability to inspire and motivate a team. High level of integrity and professionalism.
Benefits :
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Company paid Life and Disability insurance.
- Voluntary Life, Disability, Hospital Indemnity and Legal insurances available.
- Retirement savings plan with company match.
- Profit Sharing.
- Paid Time Off.
- Professional development opportunities.
- Flexible work environment and hybrid work options.
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