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Demand Generation Leader

Demand Generation Leader

VirtualVocationsSpringfield, Massachusetts, United States
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A company is looking for a Head of Demand Generation.

Key Responsibilities

Own the demand generation function end-to-end : campaign design, execution, and optimization across all channels

Build ABM programs targeting C-level executives in key verticals

Scale digital performance marketing across various platforms and optimize conversion metrics

Required Qualifications

8+ years of B2B demand generation experience in enterprise SaaS or AI / infrastructure markets

Deep experience with enterprise pipeline marketing and outbound integration

Ability to build campaigns, optimize ads, and write copy while scaling a team

Strong partnership with Sales, focusing on pipeline, CAC, and conversion metrics

Experience marketing to technical and consulting audiences is a bonus

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Demand Generation • Springfield, Massachusetts, United States

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