ThoughtLab is looking for a full-time Director of Marketing. In this role, you will be responsible for directing, creating, executing and managing campaigns for ThoughtLab to grow our client base and for a wide range of clients and industries across all aspects of digital marketing.
We are looking for someone who has an exceptional track record, understands the ins-and-outs of omnichannel marketing for both Account Based Marketing and Demand Gen across B2B and D2C initiatives.
We want someone who can take a goal, develop the plan and strategy, then execute to hit that goal with no excuses. The person we are seeking is a brand advocate, understands market research thoroughly and builds iterative experiments and campaigns that rely on data.
Requirements :
Key Responsibilities :
- Plan, budget, oversee and report on our strategic market plan
- Develop ABM and Demand Gen strategies and plans for ThoughtLab and its clients and then execute those plans
- Lead marketing team in creating world-class omnichannel campaigns
- Work with the Director of Business Development to identify, nurture and close leads
- Act as Account Director for marketing client accounts and personally manage a small portfolio of clients
- Improve our marketing processes with documentation and training
- Build, develop and manage a growing team of marketing professionals
- This role will lead, manage and be involved in day-to-day execution of campaigns
Qualifications :
- Bachelor’s Degree in marketing / media or a related field
- 8+ years of experience in hands-on marketing roles
- 3-5 years agency experience is highly preferred
- 2-5 years management experience
- Interacting with clients and internal teams to gather and interpret marketing needs
- Align client branding and messaging with consistent, omnichannel marketing campaigns
- Very analytical, data-driven approach with deep expertise in analytics
- Ability to concept unique ideas
- Ability to create and execute marketing plans
- Expertise in marketing automation
- Thorough understanding of all marketing channels and tactics, including SEO, email marketing, PPC, social media, marketing automation and account-based marketing.
- Thorough understanding of Google Marketing Platform (Google Analytics, Google Search Console, etc)
- Experience with Active Campaign or other marketing automation tools
What’s in it for you :
ThoughtLab offers a salary commensurate with experience and qualifications as well as a fun, hard-working, entrepreneurial work environment.
Perks include casual dress, paid vacation and insurance benefits.
- Health, Vision and Dental Benefits
- Open PTO + Holidays
- Profit Sharing
- Weekly Get Togethers with Cash & PTO Prizes
- Flexible Schedule
- Ability to work remotely or from an office location
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