Marketing and Communications Manager

Were looking for a Marketing and Communications Manager for our client Bringing Hope Home.

The Marketing and Communications Manager maintains the look feel and brand of Bringing Hope Home to the community across all platforms leveraging our unique strengths and sharing our impactful work.

This fulltime position collaborates across all departments to fulfill organizational needs and goals. The ideal candidate will bring energy creativity and initiative to this position helping to identify highimpact opportunities to increase the visibility of our programs events and milestones.

Responsibilities :

• Create implement and oversee the marketing and communications plan.
• Oversee BHH messaging across the organization and on all platforms. Manage and maintain the Bringing Hope Home image
• Develop creative ways that BHH can continue to share our mission and success stories of Families donors supporters volunteers and staff.
• Oversee all print and digital communications.
• Create and update all BHH printed material and reorder as needed (thank you cards brochures postcards banners table clothes etc.)
• Manage content on website and on all BHH doents and update all as needed (including events stories of hope news articles home page sliders copy and photos)
• Manage Google AdWords account and campaigns.
• Create and manage central photo and video libraries for all BHH staff to utilize.
• Manage all social media accounts and BHH social media calendar (Facebook Twitter Instagram Linked In You Tube others as available).

Ensure brand voice and consistency throughout. Maintain and grow all account goals.

• Post to all accounts a minimum of 34 times a week
• Create and maintain social media plan including policies best practices tactics to increase followers and interactions.

Allow ways for staff / department contributions.

• Accountable to reach social media follower targets.
• Engage with audience members on social platforms. Process and resolve any audience questions or complaints as appropriate through social media within 24hour timeframe.
• Explore and manage digital advertising through social media mediums to increase followers donors event attendance within budget.
• Create all digital media ads.
• Create and schedule all Family Spotlights and Family Friday posts
• Create and coordinate team spotlights for Stomp
• Collect and post monthly family istance numbers including bill breakdown
• Update all event and BHH materials including signage banners sponsorship packets name badges etc.
• Manage design process and oversee creation of all material through product including vendor management and inventory.
• Create all event slideshows and presentations.
• Manage relationship with film company and coordinate all film projects needed.
• Design all mailings appeals receipts thank you s sponsorship letters and annual reports.
• Map out events schedule with Director of Events
• Update and maintain events listings on BHH website
• Run AV at GGD and Ella Bella (all slideshows videos formatting with AV company)
• Manage all merchandise orders for all BHH general use events schools retreat etc.
• Manage relationship with fulfillment center update inventory monthly
• Manage vendor relations for Bags of Hope Program. Responsible for inventory management material ordering monthly shipping invoices and updating website / flyer content.
• Issue press releases for all signature events external events school events grants / large donations and other family / feel good stories as needed.

Followup after event with videos and photos for coverage

• Build relationships with media contacts. Handle all media relations.
• Organize media campaigns including ACME register radio TV etc.
• Develop design and schedule all outbound email including event invitations thank you / followup emails campaigns announcements automated messages etc.
• Oversee email platform (Bloomerang Salesforce or other) manage clean and segment all email addresses to reduce spam ratings.
• Develop and implement communication plan for current donor cultivation new donor acquisition and donor retention and cultivation content.
• Use email to increase donor retention by building relationships with current donors (birthday anniversary LYBUNT) and convert all 1st time donors.
• Monitor thank you and receipting email copy through Bloomerang Fundraise Up GiveSmart with Development Team
• Monitor and yze email results (open rates click rates etc.) and provide reports on an as needed basis.
• Oversee brand consistency and voice (including logos headers etc.) on all Bloomerang Fundraise Up and GiveSmart pages tied to online fundraising and campaigns
• Monitor online fundraising for each campaign. Conduct ongoing essment and optimization of donation pages to increase impact donor conversion and revenue specifically around social media messaging (ie AAF)
• Create all items needed for AAF launch (website page headers buttons for website flyers family story templates FAQ s) and launch campaign on kickoff day
• Oversee Giving Tuesday campaign
• Develop an understanding of BHHs audience to provide strategic segmentation recommendations based on constituent interests and behavior.
• Manage communication intern each semester as needed.
• Work at all BHH Signature Events as needed
• Design order oversee mailing of all promotional items and communication needed for Acme Register Campaign. Maintain and schedule Hope Cup presentation to largest fundraising store.
• Create all yearend doents including Family demographics sheet Family bill breakdown Family survey results

Scope Purpose and Frequency of Contacts :

• Frequent contact with Development tea
• Continuous contact with Director of Events
• Moderate contact with School & External Events Coordinator
• Moderate contact with Family Department

Reporting Structure :

Reports to COO may oversee Interns

Education and Experience Requirements :

• Must have a minimum of a bachelor s degree in marketing communications digital communications or related field.
• 2 years of related work experience preferred.
• Experienced in Adobe Creative Suite.
• Experience working in a nonprofit preferred.
• Should be familiar with Google Ad words and SEO.
• Must be proficient in Word Press and Microsoft Office
• Proficient with all social media platforms including Facebook Instagram Linked In X Meta Business Suit
• Experience working in donor databases and eblast tools preferred
• Experience in video editing a plus

TOCGRP is proud to provide equalopportunity employment to all employees and applicants without regard to race creed color religion national origin citizenship ancestry age veteran status disability pregnancy marital status genetic information or any other categories protected by federal state or local law.