is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate.
Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company’s three core products are , a visual messaging app that enhances your relationships with friends, family, and the world;
an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, .
We are looking for a Senior Specialist, Content Strategy to join Snap Inc’s global Small and Medium Customers (SMC) Marketing organization.
This role will build compelling marketing content to drive advertiser acquisition and revenue growth for various marketing channels, including sales decks, paid media, on-platform notifications, and Snap’s web properties.
The role will build global creative strategy and closely align with cross-functional teams (Revenue, Growth, Product Marketing, Data Science), while collaborating with an internal team of designers, web developers and copy writers to create impactful, measurable campaigns.
The ideal candidate is a data-driven marketer who brings directly relevant experience in strategizing on and creating digital marketing and sales campaigns.
What you’ll do :
Execute creative strategy for sales teams, lifecycle marketing, emails and ForBusiness.Snapchat.com web properties based on business KPIs, industry trends and customer insights
Develop customer centric content strategy that directly supports SMC’s global revenue, growth and retention programs
Research, build and share content initiatives in order to improve overall engagement and conversion rates for marketing creative
Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising
Collaborate on content creation with design, web development and copywriting teams to create educational content for the small and medium business audience
Identify ways to continuously uplevel modules, templates and design aesthetic across web, emails and paid ads
Knowledge, Skills & Abilities :
Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results
Understanding of what type of education resonates on channels such as emails, web surfaces, sales enablement materials and paid ads
Experience leading internal creative design and web development teams
High comfort with data driven decision making and ability to translate data into actionable content recommendations
Ability to consistently uplevel content, while keeping in mind business goals
Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity
Experience or familiarity in working with the media or digital advertising industry
Experience with tools Google Analytics and Figma is a plus
Minimum Qualifications :
BS / BA degree or equivalent years of experience
5+ years experience in content creation
Strong written and verbal communication skills
Creative leadership and development
Knowledge media and digital advertising industry
Preferred Qualifications :
Direct experience with hands on content creation in digital marketing
Masters in business or like
Passion for change, Snapchat, and creativity!
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some .
Default Together" Policy at Snap : At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration.
To reflect this, we practice a default together approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate.
Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
EOE, including disability / vets.
Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms.
Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions.
These pay zones may be modified in the future.
The base salary range for this position is $114,000-$171,000 annually.
The base salary range for this position is $108,000-$163,000 annually.
The base salary range for this position is $97,000-$145,000 annually.
This position is eligible for equity in the form of RSUs.
Senior Marketing Strategy & Planning Manager: Budget & ROI
The Marketing Strategy & Planning team is responsible for enabling this growth by ensuring all systems within the Marketing engine are at maximum capacity and efficiency. Partner with Marketing, Sales and Finance teams to develop and communicate the Marketing investment plan, budget and CAC payb...
Senior Specialist, Digital Media SMC
Partner with CRO, SEM, SEO, Content/Creative, and Data Science to ensure the alignment of digital media efforts with overall SMC marketing objectives. We're looking for a Senior Specialist, Digital Media to join Snap Inc. This role will support the paid media efforts run in-house aimed at acquiring ...
Senior Content Marketing Manager, Finance
As our Senior Content Marketing Manager, Finance, you’ll deeply research financial decision-makers at companies with 250-1,000 employees and own the content marketing strategy to engage, convert, and retain the business of these executives. You’ll be a founding member of our small but mighty Content...
Senior Specialist, Digital Media SMC
Partner with CRO, SEM, SEO, Content/Creative, and Data Science to ensure the alignment of digital media efforts with overall SMC marketing objectives. We’re looking for a Senior Specialist, Digital Media to join Snap Inc. This role will support the paid media efforts run in-house aimed at acquiring ...
Senior Marketing Specialist
Work with other marketing teams (email, digital, marketing ops) or other implementation teams (digital, customer service) to execute and implement these updates. Marketing communications experience – understanding of importance of what customers/members need to know. Health plan or health marketing ...
Senior Director, Global Marketing and Commercial Strategy, Aficamten
Strong understanding of business strategy, marketing planning tools and processes. Serve on cross-functional project team and commercial operating teamsand provide senior leadership with responsibility to project status, timelines and decision criteria. Collaborate with business partner on issue spe...
Senior Marketing Operations Specialist
Marketing Operations Specialist will report to the Marketing Analytics Lead. Marketing Operations Specialist, you will:. Own the marketing technology strategy and roadmap. Take the lead on selecting, implementing, and maintaining a best-in-class marketing technology stack to serve marketers across c...
AI Content Marketing Specialist
With east coast- will need to adjust hours to overlap with Sydney Duration: 6 months contract Pay Range: $70/hr to $80/hr Responsibilities: Develop and execute a content strategy that aligns with the company's goals and objectives Write product-focused content that showcases the benefit...
AI Content Marketing Specialist_
Our client is seeking an AI Content Specialist to join their AI marketing team and take ownership of deploying a comprehensive content strategy. FocusKPI is looking for a AI Content Marketing Specialist to join one of our clients, a high-tech, SaaS company. This is a unique opportunity to work on a ...
Senior Content Marketing Manager, Industry
You will report into Customer Marketing and partner closely with Product Marketing, Customer Success, Creative, Communications, and Growth Marketing to develop content strategy, define the content roadmap, and create and execute content marketing plans in pursuit of specific business objectives arou...