Marketing and Community Strategist

Marketing And Community Strategist

Witherite Law Group (WLG) is a personal injury law firm specializing in motor vehicle accidents. Our vision is to improve the life of each person we serve. Whether it is for our employees, our clients, or our community, WLG puts people first, provides unmatched expertise, and displays integrity in every situation.

Our attorneys and staff are committed to helping injured clients get the care and service they deserve. We take care of the complex legal work so that our clients can focus on recovery and getting their lives back. We are determined to help our clients get the settlement they deserve, and we will be by our client's side every step of the way.

This firm is a Top 100 Places to Work recipient and a National Top Workplace honoree. We are proud of these achievements and honored to be among this prestigious list of companies. Our culture is special. But you can't just take our word for it...apply today and join the WLG family.

Position Summary

We are seeking a dynamic and creative Marketing and Community Strategist to strengthen our brand presence, drive audience engagement, and deepen community relationships. This role is ideal for a marketing professional who thrives at the intersection of strategic planning, digital marketing, event execution, and grassroots community building. The strategist will play a key role in elevating Witherite Law Group's mission across multiple platforms and markets.

Key Responsibilities

• Marketing Strategy & Execution
• Develop and execute integrated marketing campaigns that align with firm goals, target demographics, and community impact objectives.
• Manage content calendars, digital ad campaigns, email marketing, and social media strategy.
• Collaborate with internal creative, legal, and operations teams to maintain brand consistency across all materials and platforms.
• Analyze campaign performance and deliver actionable insights using KPIs and ROI metrics.
• Community Engagement & Partnerships
• Identify, build, and maintain strategic community partnerships (e.g., nonprofits, schools, local organizations).
• Plan and manage sponsorship activations, outreach events, and educational programs that enhance the firm's presence in key markets.
• Represent Witherite Law Group at community events, fostering trust and visibility.
• Develop strategies to support underserved communities while aligning with the firm's mission.
• Brand Advocacy & Reputation Management
• Monitor and respond to public sentiment across digital channels.
• Contribute to the firm's community-focused thought leadership and PR initiatives.
• Act as a liaison between the firm and the public, reinforcing the firm's reputation as a trusted advocate.

Qualifications

Physical Requirements

Benefits And Perks

Please note that this job description is intended to outline the primary duties of the role and is not intended to be an exhaustive list. The job description is subject to change with or without prior notice, and that a reasonable accommodation may be requested to perform the essential functions of the job.

WLG and its affiliated companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.