Senior Marketing Manager

Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.

About Sonida Senior Living

Sonida Senior Living is one of the nation’s leading operators of independent living, assisted living and memory care communities for senior adults.

The Company operates 83 communities that are home to nearly 9,000 residents across 20 states providing comfortable, safe, affordable communities where residents can form friendships, enjoy new experiences and receive personalized care from dedicated team members who treat them family.

Job Description :

Enhance Sonida’s customer journey to help older adults and their loved ones navigate the complex senior living landscape and potentially long path to purchase by implementing a cohesive omnichannel marketing strategy that provides prospects a tailored experience that addresses their individual pain points, needs and preferences and positively impacts KPIs.

Responsibilities :

• Translate marketing strategy into actionable marketing plans, tactics and timelines and direct the team to execute across channels
• Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, and public relations
• Develop and manage an overarching content strategy that supports marketing KPIs
• Engage in continual process improvement to streamline workflows and improve team collaboration
• Regularly assess marketing tech stack to ensure the optimal platforms and tools are in place to achieve the marketing strategy
• Manage content creation process and timeline
• Ensure optimal tracking, A / B testing and reporting are in place, analyze data to evaluate campaign performance and identify trends and opportunities - share highlights and recommendations weekly
• Responsible for ongoing website maintenance and enhancements
• Manage marketing onboarding, training, support and internal communication, working with team to prioritize workload, assign resources and identify ongoing opportunities for improvement
• Manage internal communication content development for company intranet
• Manage the process, tracking, timing and execution of marketing deliverables for new community acquisitions
• Conduct market research and competitive analysis to identify opportunities and optimize marketing efforts
• Collaborate with sales, operations, and other departments to ensure alignment and support marketing initiatives
• Manage and mentor a high-performing marketing team, providing guidance and support to achieve departmental goals

Education and Experience :

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 7-10 years of experience in marketing, with a strong focus in digital marketing, including 3-5 years managing and leading a marketing team
• Proven track record of developing and executing successful marketing campaigns
• Strong analytical skills and ability to interpret data to inform decision-making

Skill / knowledge requirements :

• Strong understanding of digital marketing channels and tactics (technical and on-page SEO, SEM, CRO, social media, content marketing, email marketing, etc.)
• Solid understanding of the technical aspects of marketing and how they impact processes and workflows, e.g., domain management, CDNs, data tracking, analytics and visualization, website design and development, WordPress, CRM integration and management, automation, etc.)
• Excellent leadership, communication, and interpersonal skills
• Proficient in data analytics and reporting

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