Senior Product Marketing Manager

The Opportunity :

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We’re looking for a Senior Product Marketing Manager on a 12 month contract , based out of either UK or Canada (remote) , reporting directly to the VP, Sales & Marketing.

You’ll drive product adoption and usage by developing and executing comprehensive product marketing and go-to-market strategies, ensuring successful launches of new features and products.

You'll incorporate feedback from customer research into your strategies by overseeing multi-channel marketing campaigns and working closely with Product, Customer, and Sales teams to position products effectively.

To excel, you need a proven track record in developing and executing product marketing strategies in a SaaS or tech-related industry, a strong understanding of product positioning and messaging frameworks, excellent communication skills, an analytical mindset, and an innovative, results-oriented approach.

How you’ll have impact :

We’re excited to welcome a new member to our team who can bring fresh perspectives to our product marketing strategies. This position offers the chance to work closely with cross-functional teams and directly influence how we innovate the screening industry.

Sydney Van Alstyne, Senior Manager, Global Marketing.

As our Senior Product Marketing Manager, you can expect to :

Go-to-market Strategy and Execution

• Develop and execute comprehensive product marketing strategies, including defining target audiences, positioning, and messaging for our products.
• Collaborate closely with the product and revenue teams to create go-to-market plans for new features and enhancements, ensuring alignment with overall business objectives.
• Conduct competitive analysis to identify opportunities and threats in the market, and adjust strategies accordingly.

Product & Customer Positioning

• Collaborate with the marketing team to ensure consistent brand messaging and positioning across all campaign materials and initiatives.
• Maintain brand guidelines and ensure they are followed in all campaign-related efforts.
• Oversee the creation of branded assets, such as presentation templates and visual materials, that align with the company's brand identity.

Campaign Management

• Assist in the execution of marketing campaigns, ensuring alignment with product marketing strategies and goals.
• Monitor campaign performance metrics and KPIs, analyze results, and make data-driven adjustments to optimize campaign effectiveness.

Sales & Customer Success Enablement

• Work closely with the sales and customer teams to develop and deliver product training programs, enablement tools, and resources.
• Create enablement materials, such as product sheets, industry one pagers and competitive battle cards, to empower customer-facing teams to communicate product value to prospects and customers effectively.
• Monitor the impact of sales and customer enablement initiatives on sales and pipeline performance and make adjustments as needed.

Market Research

• Conduct market research and gather customer feedback to understand evolving needs, market trends, and competitive landscapes.
• Use market insights to refine product messaging, pricing strategies, and feature prioritization.
• Stay informed about industry regulations and compliance requirements that impact product marketing activities.

Team Leadership

• Promote an inclusive, collaborative, and innovative team environment through knowledge sharing, cross-functional collaboration, and ideation sessions.
• Provide guidance and mentorship to team members through constructive feedback, elevating marketing initiatives, and promoting the professional growth of team members.
• Collaborate with marketing leaders to align team objectives and initiatives, contributing to team structure and resource planning.

We're hoping you will bring :

• Proven track record of successfully developing and executing product marketing strategies that drive revenue growth or product adoption in a SaaS or tech-related industry.
• Strong understanding of product marketing strategies, including positioning and messaging, and go-to-market execution.
• Excellent communication and presentation abilities.
• Analytical mindset with the ability to make data-driven decisions.
• Innovative thinker with a results-oriented approach.
• Industry certifications in marketing or related fields.

The following will be considered an asset :

• Experience working in a global or multi-location startup environment.
• Experience working in HR or screening technology.
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Proficiency in data analytics tools such as Google Analytics or similar.
• Experience working with cross-functional teams and collaborating with sales and product teams.
• Degree qualified in Marketing, Product and / or Commerce

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