Senior Product Marketing Manager
The Opportunity :
Want to apply Read all the information about this position below, then hit the apply button.
We’re looking for a Senior Product Marketing Manager on a 12 month contract , based out of either UK or Canada (remote) , reporting directly to the VP, Sales & Marketing.
You’ll drive product adoption and usage by developing and executing comprehensive product marketing and go-to-market strategies, ensuring successful launches of new features and products.
You'll incorporate feedback from customer research into your strategies by overseeing multi-channel marketing campaigns and working closely with Product, Customer, and Sales teams to position products effectively.
To excel, you need a proven track record in developing and executing product marketing strategies in a SaaS or tech-related industry, a strong understanding of product positioning and messaging frameworks, excellent communication skills, an analytical mindset, and an innovative, results-oriented approach.
How you’ll have impact :
We’re excited to welcome a new member to our team who can bring fresh perspectives to our product marketing strategies. This position offers the chance to work closely with cross-functional teams and directly influence how we innovate the screening industry.
Sydney Van Alstyne, Senior Manager, Global Marketing.
As our Senior Product Marketing Manager, you can expect to :
Go-to-market Strategy and Execution
- Develop and execute comprehensive product marketing strategies, including defining target audiences, positioning, and messaging for our products.
- Collaborate closely with the product and revenue teams to create go-to-market plans for new features and enhancements, ensuring alignment with overall business objectives.
- Conduct competitive analysis to identify opportunities and threats in the market, and adjust strategies accordingly.
Product & Customer Positioning
- Collaborate with the marketing team to ensure consistent brand messaging and positioning across all campaign materials and initiatives.
- Maintain brand guidelines and ensure they are followed in all campaign-related efforts.
- Oversee the creation of branded assets, such as presentation templates and visual materials, that align with the company's brand identity.
Campaign Management
- Assist in the execution of marketing campaigns, ensuring alignment with product marketing strategies and goals.
- Monitor campaign performance metrics and KPIs, analyze results, and make data-driven adjustments to optimize campaign effectiveness.
Sales & Customer Success Enablement
- Work closely with the sales and customer teams to develop and deliver product training programs, enablement tools, and resources.
- Create enablement materials, such as product sheets, industry one pagers and competitive battle cards, to empower customer-facing teams to communicate product value to prospects and customers effectively.
- Monitor the impact of sales and customer enablement initiatives on sales and pipeline performance and make adjustments as needed.
Market Research
- Conduct market research and gather customer feedback to understand evolving needs, market trends, and competitive landscapes.
- Use market insights to refine product messaging, pricing strategies, and feature prioritization.
- Stay informed about industry regulations and compliance requirements that impact product marketing activities.
Team Leadership
- Promote an inclusive, collaborative, and innovative team environment through knowledge sharing, cross-functional collaboration, and ideation sessions.
- Provide guidance and mentorship to team members through constructive feedback, elevating marketing initiatives, and promoting the professional growth of team members.
- Collaborate with marketing leaders to align team objectives and initiatives, contributing to team structure and resource planning.
We're hoping you will bring :
- Proven track record of successfully developing and executing product marketing strategies that drive revenue growth or product adoption in a SaaS or tech-related industry.
- Strong understanding of product marketing strategies, including positioning and messaging, and go-to-market execution.
- Excellent communication and presentation abilities.
- Analytical mindset with the ability to make data-driven decisions.
- Innovative thinker with a results-oriented approach.
- Industry certifications in marketing or related fields.
The following will be considered an asset :
- Experience working in a global or multi-location startup environment.
- Experience working in HR or screening technology.
- Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
- Proficiency in data analytics tools such as Google Analytics or similar.
- Experience working with cross-functional teams and collaborating with sales and product teams.
- Degree qualified in Marketing, Product and / or Commerce
J-18808-Ljbffr