Responsibilities
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.
- Develop and implement a comprehensive social media content strategy that aligns with our brand identity and marketing objectives.
- Oversee the creation and curation of engaging and high-quality content for our social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Collaborate with Marketing teams and cross-functional teams to develop and execute brand strategies that align with business objectives and resonate with our target audience.
- Monitor social media trends and industry best practices to identify opportunities for innovation and improvement.
- Analyze social media metrics and data to measure the effectiveness of content and make data-driven decisions for optimization.
- Conduct market research and analyze industry trends to identify opportunities for brand differentiation and growth.
- Work with internal and external creative teams to develop and execute brand campaigns and initiatives.
- Monitor and analyze content performance metrics and develop insights and recommendations for continuous improvement.
- Maintain a strong understanding of the fashion industry and Gen Z culture to ensure our brand stays relevant and competitive.
Qualifications
- Education background in art / design.
- Proven experience in developing and executing social media brand strategies, preferably in the fashion or retail industry.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills.
- Proficient in using social media management tools and analytics platforms.
- Experience managing a team and collaborating with international and cross-functional teams.
- Creative thinking and ability to generate innovative ideas for social media content.
- Strong analytical skills and ability to interpret data to drive decision-making.
- Ability to work in a fast-paced environment and meet tight deadlines.
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