Job Description
The VP, Media (Social) provides strategic thought leadership and account leadership for client accounts and team and oversees a portfolio of client work and the teams across that work.
Responsibilities :
- Counsel clients on best practices incorporating paid social into an overall social strategy
- Display an in-depth understanding of the functionality, strategies behind social media driven campaigns and best practices of all major social platforms including : Facebook, Instagram, Snapchat, Reddit, etc.
- Cultivate and maintain in-depth knowledge and understanding of social media platforms and trends to guide account teams and continue to be a leader in the space;
contribute as a thought leader on social landscape, best practices, and cultural happenings across platforms
- Ability to provide competitive insights, drive results, enhance performance and inform future content strategy
- Work with Directors / ADs to enhance reporting and strategy deliverables facilitating workshops and ensuring outputs are best in class
- Build up rapport and trust with clients to foster growth within the partnership
- Manage and oversee a team of junior level strategists; direct the execution of social media analytics, content development and distribution, paid promotions and results reporting
Qualifications
- 12-15 years of Paid Social and digital experience at an interactive, advertising, public relations / communications, or other marketing agency
- A creative, entrepreneurial spirit who is self-motivated and constantly seeking out and identifying opportunities to drive the business forward without being told when and what to do
- Strong interpersonal skills and able to work well in a team environment with a proven track record in driving partnerships and relationships with internal marketing functions / partners, as well as synergies and collaboration across integrated marketing teams.
- Ability to manage through ambiguity and establish process and structure to help the team operate more effectively and efficiently
- Extensive experience managing books of business with a record of driving strong business growth
- Superior analytics skills with deep understanding of sophisticated models and methodologies for measuring success as well as ability to quickly extract key insights from performance report outs
- Ability to mentor and grow junior team members
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