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SEO Specialist

SEO Specialist

SROA PROPERTY MANAGEMENT, LLCWest Palm Beach, FL, US
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Job Description

Job Description

Become the newest member of our exciting team at SROA Capital as we redefine self-storage!

At SROA, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel two years in a row.

SROA Capital is a vertically integrated private equity real estate and technology platform that has evolved into a global asset manager with a successful track record of providing risk adjusted returns to its partners through its focused strategy of investing in self-storage. SROA is headquartered in West Palm Beach, FL and has invested, redeveloped, and developed self storage across the risk spectrum in major and secondary markets across the United States under the brand Storage Rentals of America and the UK under the brand Kangaroo Self Storage with approximately 900 employees globally.

SROA is seeking a detail-oriented and motivated SEO Specialist to help execute key components of our organic search strategy. This role presents a great opportunity for someone with a passion for SEO, strong attention to detail, and a desire to advance their skills in a collaborative and fast-paced marketing environment.

As a SEO Specialist, you’ll support broader SEO team goals increasing SROA’s visibility and search engine rankings with day-to-day optimization, auditing, reporting, and implementation efforts. You’ll play a vital role in improving search visibility across hundreds of localized and national pages, collaborating with internal stakeholders and agency partners to ensure SEO best practices are followed and prioritized.

This is a growth-focused role offering hands-on experience across multiple SEO disciplines including, but not limited to, technical, on-page, and localized content with the opportunity to take on more strategic responsibilities as you grow within the team.

Duties and Responsibilities :

Content & On-Page Optimization

  • Continuously audit and optimize existing web content for targeted keywords, improved readability, page metadata, and structured markup.
  • Assist in the development of content briefs, keyword research, and SEO-driven content strategies.
  • Work with content teams to ensure SEO best practices are applied to new and updated pages.

Local & Multi-Location SEO

  • Monitor and maintain local SEO assets, including Google Business Profiles, local citations, and hundreds of location-specific pages.
  • Measurement & Reporting

  • Track and analyze keyword performance, traffic trends, rankings, and other SEO KPIs using tools such as Google Search Console, GA4, and SEMRush.
  • Collaboration & Project Support

  • Collaborate with the SEO Manager, developers, content stakeholders to support SEO initiatives and address technical issues related to items such as mobile friendliness, page displays, broken links, redirects, XML sitemaps, robots.txt, etc.
  • Help manage and coordinate deliverables with third-party SEO vendors and agencies, ensuring alignment with internal goals.
  • Market Research & Trends

  • Stay current on search engine algorithm updates and emerging SEO trends.
  • Proactively identify areas for testing, innovation, or optimization.
  • Qualifications :

  • 2-4 years of hands-on SEO experience, including technical, on-page, and off-page SEO; multi-location SEO experience is a strong advantage.
  • Familiarity with technical SEO concepts including site architecture, Core Web Vitals, structured data, and indexation.
  • Proficiency in SEO tools such as Google Keyword Planner, Google Search Console, Google Analytics, SEMrush, Screaming Frog, Ahrefs, or similar platforms.
  • Strong research and analytical skills; comfortable interpreting data and turning insights into actions.
  • Excellent written and verbal communication skills; ability to clearly document findings and explain technical topics to non-technical teams.
  • Experience optimizing websites with a large number of pages or multi-location structure is a plus.
  • Basic understanding of HTML, CSS, and content management systems (headless CMS experience is a plus).
  • Highly organized with a strong attention to detail and the ability to manage multiple projects simultaneously.
  • SROA Offers :

  • Competitive pay with bonus potential
  • UKG Wallet – on-demand pay option
  • 100% paid medical coverage options for employee-only
  • Dental and vision plans for optimal care
  • Eight (8) paid holidays
  • Generous Paid Time Off (PTO), increasing with years of service
  • Paid Maternity and Parental Leave for growing families
  • 401(k) with substantial employer match and 100% immediate vesting
  • Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Dependent Care Flexible Spending Accounts (DCFSA) for tax-advantaged savings
  • GAP Insurance for added financial protection
  • Employer-paid Life Insurance and Short-Term Disability coverage
  • Long-Term Disability (LTD) coverage for added peace of mind
  • Pet insurance – because your pets are family too
  • Storage Discounts to help you declutter and organize
  • Access to Voluntary Benefits for personalized coverage
  • Learning and development opportunities to maximize your potential and excel in your career
  • A great culture that values collaboration, innovation, and inclusivity
  • SROA is an Equal Opportunity employer and uses the federal government E-Verify system to verify employment eligibility.

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