Overview
Ketchum is looking for a Associate Director, Paid Social to join the team!
An individual deeply ingrained in digital and social media culture. This individual will play a crucial supportive role at Ketchum, helping clients reach and engage with enthusiast communities;
playing an active role in business development; helping develop and evangelize a company-wide perspective on the use of emerging media.
In other words, the ideal candidate is someone who thrives on working in a highly visible, brain-bending, massively multitasking capacity at the cutting edge where communications and technology come together.
The Associate Director, Paid Social expert will serve as a supporting strategist and network educator across Ketchum and Ketchum Digital on current and emerging paid media platforms and 360 advertising options.
This position will also maintain and grow relationships between advertising platforms and Ketchum owned digital paid media agency partners.
About the Job
- Assist Paid team leadership in driving development and execution of paid social media strategies
- Support the day-to-day management and optimization of ongoing paid social media campaigns
- Assist senior digital strategy / account teams with the integration and measurement of paid social into Ketchum new and existing client programs
- Foster platform relationships with paid vendors including but not limited to : Facebook, Instagram, Pinterest, Snapchat, Twitter, Taboola, TikTok, Outbrain, LinkedIn, and many more digital partners
- Perform media planning, media campaign execution, media budget management, monitoring, optimization and measurement / reporting
- Establish relationships across the network to streamline paid social efforts and facilitate network-wide paid social trainings : capabilities, best practice, case studies, etc.
- Demonstrate professional experience in emerging media, with a clear understanding how to
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