Creative Strategist Job at Chief Detective in Louisville

About Chief Detective

Chief Detective is a performance marketing agency helping fast-growing startups and established retail brands scale revenue and acquisition through paid digital channels. Recognized as a top agency on Meta, we're expanding rapidly across platforms including TikTok, Google, and CTV.

We specialize in e-commerce and partner with leading direct-to-consumer brands in apparel, beauty, and lifestyle. Our clients include Rag & Bone, Ursa Major, Buck Mason, Frank & Eileen, and TWP.

About the Role

We're looking for a Creative Strategist to join our growing team. This role is built for someone who is equal parts data-driven and creatively curious—someone who loves uncovering patterns in performance data, documenting winning themes, and translating them into actionable insights for creative and client teams. You'll be at the center of creative strategy, testing, and execution across paid social (Meta, TikTok, YouTube), Google, CTV, and beyond. You understand the importance of content and can clearly map out content needs to craft winning ads.

You'll be hands-on with analyzing winning themes and translating them into strategic roadmaps to replicate, iterate, and amplify success. You'll partner closely with your counterpart on the Growth Marketing team, your production team, client contacts, and UGC creators to ensure every ad we launch has a clear objective, is rooted in a sharp insight, and delivers the performance we are known for.

What We'll Do :

• Content Planning : You will create a roadmap of content needs to feed your creative strategy, and partner with your client contacts to get buy in and timely delivery
• Performance Analysis : Dig into paid media data to analyze creative performance, identifying commonalities between winning and losing ads, and translating results into clear, actionable learnings and next steps.
• Creative Testing : Partner with Growth Marketers to structure creative tests—defining objectives, hypotheses, and success metrics while building on insights to guide future concepts.
• Creative Research : Stay up-to-date with trends in the space, constantly identifying formats, messages, content types and more that will help drive successful creative strategies for your clients.
• UGC Briefing & Remote Direction : Support your clients with identifying and casting the right UGC talent and then writing briefs outlining key messaging beats, content delivery needs, and hooks; remote direct shoots as needed.
• Execution & Ownership : Manage follow through on creative strategies, ensuring clients are aware of the ‘return on content' and the subsequent learnings, performance, and iterative next steps.
• Collaboration : Work cross-functionally with Growth, Production, and Client teams—acting as the bridge between data-driven insights and creative execution.
• Channel Breadth : Leverage your creative learnings to apply across Meta, TikTok, Google, and CTV—developing expertise in platform best practices and emerging trends.

What We're Looking For :

Why Join Chief Detective?

Compensation & Benefits :

Work Location :

While this role is remote, we are looking for candidates to work out of the following states :

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