Our client is seeking a Director of Digital and Media Strategy to join their growing team. This is a leadership role responsible for developing and implementing a comprehensive digital strategy that aligns with an organization's overall business objectives.
They oversee all digital marketing activities, ensuring that they are effective, efficient, and contribute to the organization's growth.
Key Responsibilities :
- Develop and execute digital strategy : Create and implement a strategic roadmap for digital initiatives, aligning them with the organization's goals and objectives.
- Oversee digital marketing operations : Manage and coordinate all digital marketing activities, including website development, SEO, content marketing, social media, email marketing, and paid advertising.
- Measure and analyze performance : Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and initiatives.
- Stay updated on industry trends : Keep abreast of the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams : Work closely with other departments, such as sales, marketing, and customer service, to ensure seamless integration of digital initiatives.
- Manage budgets : Oversee and manage digital marketing budgets to ensure efficient allocation of resources.
- Build and maintain relationships : Establish and maintain relationships with clients, partners, and vendors.
Required Skills and Qualifications :
- Strong leadership skills : Ability to lead and motivate teams.
- Digital marketing expertise : Deep understanding of digital marketing principles, tactics, and tools.
- Analytical skills : Proficiency in data analysis and interpretation.
- Strategic thinking : Ability to develop and execute long-term digital strategies.
- Excellent communication skills : Effective communication with both technical and non-technical stakeholders.
- Problem-solving skills : Ability to identify and resolve challenges.
- Bachelor's degree in marketing, business, or a related field.
- 7+ years of experience in digital marketing, with at least 3 years in a leadership role.
Additional Skills (Desirable) :
- Experience with digital advertising platforms : Google Ads, Facebook Ads, etc.
- Knowledge of web development and design : HTML, CSS, and basic web design principles.
- Experience with analytics tools : Google Analytics, Adobe Analytics, etc.
- Certifications in digital marketing : Google Analytics Individual Qualification (GAIQ), Google Ads Certified, etc.
- Familiarity with ad buying DSPs
Client Strategy Senior Director - Integrated Media Dallas, TX; Fort Worth, TX; Austin, TX
You will lead, build, and advise on developing an integrated media strategy and marketing plans while collaborating closely with Channel and other Client Strategy leaders to deliver exceptional results and customer experience. Client Strategy Senior Director - Integrated Media. As our Client Strateg...
Director of Sales
Since 2016 we have created media for thousands of homes for some of the largest names in real estate including brokerages like Dave Perry Miller, Compass Realtors, The Associates, and Keller Williams. Duties of the sales director include working with leadership to evaluate sales processes/methodolog...
Director of Strategic Marketing
Lead a team of marketing professionals, providing guidance and support to ensure successful implementation of marketing initiatives. Proficient in Google Suite, Microsoft Office 365, Canva, Social Media Platforms. Director of Strategic Marketing. Marketing team, reporting directly to the Chief Marke...
Director of Marketing
Exceptional understanding of marketing strategies, tools, and analytics, especially as they relate to social media and digital marketing. The Director of Marketing will be responsible for developing, implementing, and executing strategic marketing plans to bolster our company's visibility, influence...
Director of Programming
Salem News Channel, a division of Salem Media Group, offers an exceptional opportunityfor a Director of Programming. Work closely with other departments, including operations, marketing, and distribution, to ensure cohesive branding, promotion, and delivery of programming. Post high school education...
Director of Marketing – Dallas
Proficiency with digital marketing platforms and tools, including Google Analytics, social media advertising, email marketing software, and CMS platforms. Macdonald & Company is pleased to have been retained by one of our best clients to find and appoint a Director of Marketing to join their team in...
Director of Marketing
This role will be responsible for owning the strategy and execution of multi-channel marketing campaigns to bring retail store owners to Market. We are looking for a data-driven and resourceful marketer who can jump in and take ownership of all aspects of Gift and Home marketing programs with touchp...
Senior Director of Market & Messaging Strategy
Manage and mentor a team of brand, strategic communications, content marketing, campaign strategy, marketing strategy, product marketing, and strategic events staff of 30+. Director of Market & Messaging Strategy, you'll be the architect of our narrative, shaping the conversation around literacy edu...
Director of Marketing
Minimum of 2-4 years of relevant experience in marketing, sports, entertainment, advertising agency or media industries with a strong concentration in marketing strategies, as well as, live events and grassroots/field marketing. The Director of Marketing will be responsible for leading, developing a...
Director of Marketing
Requires 15 plus years of professional experience as an application engineer, field application engineer, or marketing engineer in the semiconductor industry with experience in power management ICs. This position can be located in any one of our main offices in the central or western US, preferably ...