Sr. Manager, Digital Marketing Strategy

About Northern Trust :

Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.

Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity.

With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.

MANAGER, DIGITAL MARKETING STRATEGY

The Manager, Digital Marketing Strategy, will play a major role in leading our strategic marketing campaigns and programs across our digital ecosystem.

Along with developing / executing effective campaigns, they will spearhead building innovative growth strategies for our "always on" brand awareness and product initiatives across multiple digital distribution channels with a high focus on paid media.

Among these responsibilities, they will lead the development, management, and implementation of our digital strategy and paid media across socials, search, programmatic, and other advertising outlets.

They will serve as an expert for personalizing content across the user journey and for multiple audiences.

RESPONSIBILITIES

GENERAL

• Develop and oversee all digital marketing strategy and implementation, including SEO / SEM, personalization strategy, email marketing, social media, and paid advertising.
• Develop, execute, and optimize targeted marketing strategies across the funnel - inclusive of triggered, targeted, and broad-based campaigns.
• Lead audience segment creation and management for multi-channel marketing initiatives, such as retargeting, personalization, etc.;
• Develop, implement, and manage paid search, paid social, and display marketing strategies and oversees the day-to-day execution and optimization of performance.

PAID ADVERTISING

• Launch and optimize paid media campaigns on digital channels such as LinkedIn, Google, programmatic media and other relevant digital platforms.
• Manage the successful execution and launch of a paid media campaign, including the development of advertising media plans that outline budget allocation, platform utilization, targeted audiences, and other variables necessary for launching digital campaigns
• Actively monitor costs and analyze the health of marketing contribution to sales pipeline, program ROI, and customer acquisition.
• Optimize online response and conversion rates via ad copy, landing page optimization, testing, and behavioral targeting.
• Develop and execute testing models across MTA, MMM, and other spend optimization tactics for paid media and other efforts

DIGITAL CAMPAIGNS

• Plan, manage, and oversee all aspects of a digital marketing campaign to effectively promote our brand from creating briefs, template, and workflows to audience targeting, messaging, marketing mix and reporting.
• Defines and documents business requirements for every campaign, including audience traits, content and call to action, channels / destinations, etc.;
• Use campaign data to recommend and implement optimizations to improve overall campaign performance

WEBSITE / SEO

• Manage and implement SEO including keyword research, on and offsite optimization, derive insights, develop recommendations, and make decisions for content strategy based on data.
• Manage regular website content updates, as well as personalized content targeting, utilizing agency and internal resources.

EMAIL MARKETING

• Regularly identify trends and email marketing strategies from other leading global brands to glean insights on standard methodologies and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these clients.
• Set annual KPIs for website, digital, email marketing and social channels, monitor performance, provide regular analytics reports, identify trends and innovate to increase engagement and results.

EDUCATION, EXPERIENCE, AND OTHER REQUIREMENTS

• Bachelor's degree
• 7+ years of relevant B2B experience working in Digital Marketing
• 3 years of Paid Media (search and social) experience at a digital marketing agency
• Have owned full acquisition, demand, or lead generation funnel and reported back on performance
• Strong experience with top-of-funnel and bottom of funnel (required to have experience in both)
• Have proven experience and a solid track record in managing LinkedIn Ads and Google Ads (must have managed big budgets)
• Proven ability to partner with creative people, aligning creative work via clear briefs and reviews.
• Experience with A / B and multivariate experiments and conversion testing
• Exceptional planning and organizational skills, ability to lead projects and work with cross-functional teams

Working with Us :

As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.

Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.

We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater

Reasonable accommodation

Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRH redacted .

We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.

Apply today and talk to us about your flexible working requirements and together we can achieve greater.