Marketing Specialist (Hybrid)
BUSINESS UNIT : CCR Business Services
FUNCTION : Marketing
REPORTS TO : Director of Organizational Design
CLASSIFICATION : Exempt
LOCATION : Cedar Rapids, IA - this role requires 3 days a week in office
EDUCATION : Bachelors Degree in Marketing, Communication or Public Relations or equivalent
EXPERIENCE : 3+ years
Who We Are Looking For
CCR builds and delivers innovative technology solutions and products for partners local and across the globe.
We are searching for a highly motivated, dedicated Marketing Specialist focused on content creation and event planning. Our ideal candidate will play a pivotal role in shaping our brand identity, engaging our target audience, and driving meaningful interactions through compelling content and well-executed events.
They will collaborate closely with cross-functional teams to implement marketing strategies that resonate with our audience and align with our business objectives.
This role has required travel of approximately 25%.
What Youll Accomplish and Experience
- Must be able to perform role while following client guidelines for access and safety protocols at client job sites
- Develop and execute comprehensive content strategies across various channels, including but not limited to website, blog, social media, email, and print materials.
- Create high-quality, engaging content such as articles, blog posts, case studies, whitepapers, and more to drive brand awareness, thought leadership, and lead generation.
- Manage content calendars, ensuring timely delivery of content and alignment with marketing campaigns and initiatives.
- Conduct market research and audience analysis to identify trends, preferences, and opportunities for content optimization and innovation.
- Plan, organize, and execute a diverse range of events, including virtual and in-person events such as webinars, workshops, conferences, trade shows, and networking events.
- Coordinate event logistics, including venue selection, vendor management, budgeting, scheduling, promotion, registration, and post-event evaluation.
- Collaborate with internal stakeholders, external partners, and vendors to ensure seamless execution and maximize event impact and ROI.
- Measure and analyze the performance of content and events using relevant KPIs and metrics, and leverage insights to refine strategies and improve outcomes.
- Stay current with industry trends, best practices, and emerging technologies in content marketing, event management, and related fields, and share knowledge and insights with the team.
Desirable Previous Experience
- Develop and execute comprehensive content strategies across various channels, including but not limited to website, blog, social media, email, and print materials.
- Create high-quality, engaging content such as articles, blog posts, case studies, whitepapers, and more to drive brand awareness, thought leadership, and lead generation.
- Manage content calendars, ensuring timely delivery of content and alignment with marketing campaigns and initiatives.
- Conduct market research and audience analysis to identify trends, preferences, and opportunities for content optimization and innovation.
- Plan, organize, and execute a diverse range of events, including virtual and in-person events such as webinars, workshops, conferences, trade shows, and networking events.
- Coordinate event logistics, including venue selection, vendor management, budgeting, scheduling, promotion, registration, and post-event evaluation.
- Collaborate with internal stakeholders, external partners, and vendors to ensure seamless execution and maximize event impact and ROI.
- Measure and analyze the performance of content and events using relevant KPIs and metrics, and leverage insights to refine strategies and improve outcomes.
- Stay current with industry trends, best practices, and emerging technologies in content marketing, event management, and related fields, and share knowledge and insights with the team.
Why CCR
CCR is a privately held corporation that was founded in 1986 that provides technology services to large and small businesses nation-wide from our location in Cedar Rapids, IA.
Our achievements include :
- Top quartile revenue growth for each of the last 5 years as per the worldwide Service Leadership Index precision benchmark.
- Nationally recognized as Great Place to Work 8 years in a row
- 10-years consecutively listed on Inc. 5000 - Fastest Growing Privately Owned Companies in America
- 7-year consecutive top 100 listing on MSPMentor 501 internationally
- Nationally awarded Platinum HIRE Vets Medallion (2020, 2021, 2022)
- Finalist or Winner from Technology Association of Iowa for the following :
- IT Service Provider of the Year (2021, 2020, 2019, 2018, 2017, 2016, 2014, 2013)
- Top Growth Company of the Year (2017)
- Best User of Technology (2015)
- Technology company of the year ( 2022, 2015, 2014, 2013)
Learn more about CCR and our values : https : / / ccr.net / about-us /
CCR offers a unique work-life balance and environment. Our competitive benefits package includes free daily lunch for employees, gym membership reimbursement, health, dental, and vision insurance, paid time off and paid holidays, a 401k program, quarterly profit sharing, short & long term disability and life insurance and lots of development opportunities to help you grow your professional career.
Learn about our culture : http : / / reviews.greatplacetowork.com / circle-computer-resources-inc .
Department
Support Services
Employment Type
Full time
Minimum Experience
Mid-level
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