CRM Senior Marketing Specialist

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Overview :

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions.

These are often serious decisions with far-reaching consequences, and require sensitivity, tact, and a clear dedication to service.

It’s about providing clarity and hope.

The Senior Marketing Specialist - CRM is responsible for the coordination and development of CRM transactional, lifecycle, and promotional marketing campaigns to support business goals in customer acquisition, loyalty, and retention.

The Senior Marketing Specialist - CRM will collaborate closely with internal teams to support the execution of CRM campaigns and operations.

This is a remote opportunity.

Responsibilities :

• Agency-executed campaigns : Coordinate with internal stakeholders and agency partner(s) on key deliverables and milestones in the end-to-end email campaign development and deployment process, including campaign briefs, creative development, asset deliverables, internal reviews and approvals of proofs and deployment plans.
• Internally-executed campaigns : Take a hands-on role in building, testing, and executing email journeys and campaigns in Salesforce Marketing Cloud to deliver multi-touch communications.
• Help serve as the liaison between internal stakeholders and external agencies.
• Knowledge of CRM best practices and CAN-SPAM compliance laws.
• Participate in the team’s day-to-day CRM team protocols and maintain the CRM campaign calendar.
• Proofread, edit, and fact-check content to ensure emails are accurate, compelling, promotions and disclaimers are correct, and adhere to our brand guidelines.
• Facilitate the internal review and approval process for emails, and ensure feedback is implemented.
• Test and complete quality assurance of emails, ensuring compatibility with web browsers and email clients and all links, images, subject lines, personalized fields, and list segments are accurate and working properly.
• Assist with A / B testing of emails.

Qualifications :

Required Work Experience :

• 3-5 years’ experience in a CRM marketing role.
• B2C ecommerce experience.

Preferred Work Experience :

• Healthcare industry experience would be a bonus.
• Completion of the Salesforce Marketing Cloud Email Specialist Certification would be a bonus.
• HTML and CSS knowledge would be a bonus.
• Team-oriented with the ability to work well with diverse, cross-functional teams in a matrixed organization.
• Capable of working autonomously in a fast-paced environment.
• Can self-prioritize tasks and context switch as needed.
• Must be comfortable with a deadline-driven environment.

Technical / Job Specific Knowledge :

• Hands-on experience with Salesforce Marketing Cloud required, including experience with Journey Builder, Email Studio, and Automation Builder, and some level of familiarity with Ampscript.
• SQL querying knowledge.

Required Skills :

• Email marketing and customer journey knowledge.
• Excellent project management skills, including management of agencies and vendors to ensure execution.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Superb written communication skills.
• Familiarity with project management tools, preferably Asana.

Education :

Bachelor’s degree in marketing, advertising / public relations, communications, or related field is required.

The base salary range for this position is $90,000- $100,000. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, certifications obtained.

Market and organizational factors are also considered. Successful candidates may be eligible to receive annual performance bonus compensation.

Benefits Information :

We are proud to offer best-in-class benefits and programs to support employees and their families in living healthy, happy lives.

Our pay and benefit plans have been designed to promote employee health in all respects physical, financial, and developmental.

Depending on whether it is a part-time or full-time position, some of the benefits offered may include :

• Medical / Prescription Drugs
• Dental
• Vision
• Flexible Spending Accounts (FSAs)
• Supplemental Health Plans
• 401(k) Plan Company match dollar-for-dollar up to 5%
• Employee Stock Purchase Plan (ESPP)
• Supplemental Life Insurance
• Dependent Life Insurance
• Short- and Long-Term Disability buy-up
• Blueprint for Wellness
• Emotional Well-Being Resources
• Educational Assistance
• Paid time off / Health Time
• Variable Compensation Plans
• Sales Incentive Plans

While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.

EEO :

Equal Opportunity Employer : Race / Color / Sex / Sexual Orientation / Gender Identity / Religion / National Origin / Disability / Vets

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