Vice President, Owned Channel Marketing

Vice President, Owned Channel Marketing We are seeking an experienced Owned Channel Marketing expert. This role will be primarily responsible for developing and executing a website strategy for rbccm.

com that aligns with the company’s business objectives. The strategy will need to also be optimized for UX design and key site performance metrics such as content engagement, lead capture, and SEO / SEM.

In addition, this role will be responsible for the execution of the company’s organic social media strategy and day-to-day management of RBCCM’s social media channels, LinkedIn, X, and YouTube, including but not limited to compliance approvals, management of global content calendar, and adherence to content and brand standards.

Are you the right candidate for this opportunity Make sure to read the full description below.This role is pivotal in ensuring our digital presence is engaging, effective, and aligned with our business and brand strategy.

The ideal candidate will have a strong background in website management and analytics, organic social media strategy, and digital tools, with proven experience in leading cross-functional teams and coordinating with agency partners.Website Management :

Oversight of Web Content and Experience : Lead and manage all aspects of web content execution, ensuring consistency, relevance, and alignment with brand guidelines.

Page Build Execution : Oversee the execution of web page builds, including layout design, content placement, geofiltering, and user experience (UX) considerations.

Quality Assurance : Implement and maintain rigorous quality assurance processes to ensure the website is functioning optimally, with no broken links, errors, or performance issues.

Measurement and Optimization : Monitor website performance using analytics tools, identify areas for improvement, and implement strategies to optimize the user experience and conversion rates.

Measurement Dashboard : Develop and maintain digital dashboards that provide real-time insights into website performance and user behavior.

Coordination Across Marketing, Agency Partners, and Web Team : Serve as the primary point of contact between internal teams and external agency partners.

Coordination with Media Strategy : Play an important role in coordinating with other marketing channels to ensure a cohesive marketing strategy.

Organic Social Media Management :

Editorial Calendar Oversight : Develop and manage the social media editorial calendar, ensuring timely and relevant content.

Organic Social Media Execution : Lead the creation and execution of organic social media content across platforms.Management of Hearsay and Sprinklr Platforms : Oversee the use of the Hearsay and Sprinklr platforms for social media management.

Measurement : Track and analyze the performance of social media campaigns.Social Listening : Utilize social listening tools to monitor brand mentions, sentiment, and industry trends.What do you need to succeed?

7-10 years of experience in website strategy, with strong knowledge of web content management systems (CMS), and digital analytics tools.

GA4 certified.Proven experience in developing and executing digital content strategies.5 years of experience in organic social media and executing organic social strategy.

Bachelor’s degree is required. A concentration in Marketing or Communications is preferred.Strong communication and copywriting skills are required.

Highly organized and entrepreneurial, with a strong drive for client service.Ability to thrive in a fast-paced, independent, corporate environment.

Excellent relationships management and partnership development capabilities.Experience managing multiple, high-visibility projects.

Strong analytical skills with a focus on optimization.Experience across Microsoft Office, especially PowerPoint and Excel.

Experience with persona creation and journey mapping is preferred.Experience in Tableau, Sprinklr, and Hearsay preferred.

About RBC Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization.

We are one of North America’s leading diversified financial services companies. For more information, please visit rbc.com.

Inclusion and Equal Opportunity Employment RBC is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to any legally-protected factors.

The good-faith expected salary range for the above position is $125,000- $150,000 depending on factors including but not limited to the candidate’s experience, skills, and market conditions.

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