Health Director of Business Strategy

Health Director of Business Strategy

Location : Leon County, FL area (local candidates only)

Salary Range : $100,000 - $110,000 (based on experience)

Bonus : Potential for quarterly bonuses based on hospital performance

Hospital Size : 70 beds

Team Size : 13 direct reports (3 admissions liaisons, 7 rehab liaisons, 1 admissions coordinator, and 2 PRN liaisons)

Total Staff : 205 employees (FT and PRN)

We are looking for an experienced Health Director of Business Strategy to lead our healthcare marketing and sales initiatives in a competitive market.

This role is integral to driving admissions and overseeing marketing strategies in alignment with our hospital’s goals.

Key Responsibilities :

• Sales Leadership : Lead a team of 13 direct reports, driving training, development, and territory management. Conduct field ride-alongs and ensure team performance aligns with volume goals.
• Data-Driven Oversight : Monitor critical metrics, such as admission trends, case mix growth, payer mix, and patient outcomes.

Take corrective actions to reverse negative trends.

Market Strategy : Develop and implement marketing plans, oversee collateral creation, and coordinate public relations efforts to boost visibility and volume.

Utilize CRM tools to track and monitor activities.

• Collaboration : Work closely with hospital leadership to identify opportunities, enhance product lines, and ensure effective resource utilization for quality outcomes.
• Operations Management : Oversee the admissions process, insurance verification, pre-certification, and manage reimbursement systems in alignment with volume goals and resource use.
• Communication : Liaise with referral sources and educate them on product lines, communicate opportunities and threats in the market, and effectively present financial and operational data to staff.

Position Requirements :

• Location : Must be local to Leon County, FL (or within one hour, with potential relocation required).
• Experience :
• Healthcare sales / business development leadership background in acute care , inpatient rehab , LTACH , or regional-level SNF or Home Health .

Outpatient sales experience may be considered.

• Must have led a sales team of at least 8 or more.
• Education : Bachelor’s degree required.
• Preferred : Clinical background (RN, therapist, etc.) is a plus, though candidates without this will be considered if they have extensive healthcare sales leadership experience.
• Not Considered : Candidates with predominant backgrounds in medical device sales, pharmaceutical sales, insurance / Medicare sales, or those without experience leading a healthcare sales team.

Why Join Us?

• Competitive salary range of $100,000 - $110,000 (firm, based on experience).
• Potential for quarterly bonuses tied to hospital performance.
• Opportunity to lead a dynamic team and make a significant impact in the healthcare market.
9 days ago