CONTENT AND COMMUNICATIONS ASSISTANT MANAGER

Content and Communications Assistant Manager

Job Category : MARKETING Requisition Number : CONTE001674 Showing 1 location Job Details

Description

For over 30 years, one Company has represented quality & leadership - Highland Homes - where building careers goes hand in hand with excellence in new home construction.

Highlands employees thrive in an atmosphere of appreciation & confidence, contributing their unique ideas to the Companys overall success.

Employee Owned. Customer Focused.

Highland Homes is currently accepting resumes for a Content and Communications Assistant Manager position. The Content and Communications Assistant Manager will own statewide brand campaigns, content development, budgeting, scheduling, management, agency oversight, Founder speeches, advertising, and public relations / support and execution for Highland Homes.

This position works closely with Vice President of Marketing, Vice President of Digital, Sales leadership, Social Media Manager, and Human Resources.

Job Duties and Requirements :

• Concept, develop and execute effective statewide marketing content, collateral and campaigns that will drive sales for the Company, elevate its reputation and increase its awareness.
• Partner with leadership, sales, marketing, and digital marketing teams to create effective and efficient multichannel content strategy, messaging strategy and all forms of content (videos, fliers, web pop ups, collateral, social media, signage, etc.).
• Work with design vendors and in-house designers to create advertising layouts and designs. All layouts must be approved by the Vice President of Marketing before final submission for printing and / or posting.
• Establish project scope and budget to lead creative development with approval of VP Marketing. Coordinate photography, videography, and drone footage as needed.
• Lead interdisciplinary teams with influence, developing strong relationships and partnerships through strong collaboration skills
• Establish and oversee creative request process, ensuring timeliness, customer service, and brand standards are met.
• Ensure accuracy in all materials.
• Measure and adjust as needed to improve results
• Develop and oversee statewide realtor programs
• Manage agencies and vendors to create live and virtual events in partnership with Division Sales and Marketing.
• Lead development of supporting content in partnership with Division Sales and Marketing.
• Partner with Division Marketing to create informative and compelling program materials to activate the sales team as program advocates.
• Ensure budget parameters are set, allocated and reconciled.
• Support brand marketing efforts in partnership with VP Marketing.
• Develop and lead brand campaigns, including rollout of new campaigns and influence its adoption companywide.
• Be the steward of brand standards and guidelines.
• Manage all Founder correspondence and sales meeting speeches / presentations.
• Consult with agencies and consultants who create Founder personal brand, social media, speeches, appearances, etc.
• Oversee and lead the employer brand and develop employee communications to inform, engage, inspire and retain Employee Owners.
• Partner with leaders across the organization to create relevant, engaging, grammatically correct content for company newsletters and emails.
• Responsible for creating and executing internal marketing and communication initiatives potentially including company newsletter and / or product and option launches
• Develop metrics, lead measurement, and create analytics dashboard to share with VP HR and other key leaders.
• Lead internal ESOP support, Share Price Day and ongoing communications efforts.
• Partner with Architecture to create compelling and persuasive content to introduce new models, floorplans and features to the Sales Team and other Employee Owners.
• Oversee development of engaging public relations stories and posts for newspapers, developers, social media outlets, etc.
• Have expert grasp of the Highland Homes brand voice and the voice of its leaders and ensure direct report(s) has the same.
• Develop LinkedIn social strategy in partnership with HR and digital marketing.
• Develop content and messaging strategy and deploy branded content to LinkedIn channel.
• Oversee response to LinkedIn messages and comments in partnership with HR.
• Lead measurement and adjust as needed in partnership with HR to improve results.
• Build strong relationships and collaborate with Leadership, Digital Marketing, Marketing, Sales Counselors, Division Managers, and Architecture to support new home sales
• Conduct meetings and present programs as necessary with internal resources and outside vendors to follow-up on projects and tasks.
• Operate as a coach and mentor to direct report(s) to help them realize their highest potential.
• The Marketing Manager will stay in regular communication with the Marketing staff (if applicable) to oversee the quality and completion of tasks, help solve problems, provide guidance, and foster growth and employee satisfaction.
• Set an example through positivity and promote collaboration among team members.
• Other duties as requested.

Minimum Qualifications :

• Bachelors Degree in Marketing, business, management or another related field required. Graduate degree preferred.
• Minimum eight years of prior marketing and communications experience required, including social media marketing and content development.
• Employee communications experience preferred.
• Strong verbal and written communication skills required.
• Prior public speaking and presentation experience required.
• Event planning experience required and virtual event planning experience highly preferred
• Strong negotiating skills preferred.
• Proficient in Microsoft Office applications (Outlook, Word, Excel, PowerPoint, etc.) required. Experience in Canva, Illustrator and / or other content design programs highly preferred.
• Ability to work on several projects and tasks simultaneously on a daily basis and shift focus easily
• Working hours : As a general rule, hours for this position are from 8 : 30 a.m. until 5 : 30 p.m. Monday through Friday, unless otherwise approved by the Vice President of Marketing.
• The demands of this position and the workloads involved are challenging and may often dictate longer hours to successfully complete the days work.

In addition, the Marketing and Content Development Manager is required to work all employee events unless otherwise approved by the Vice President of Marketing.

• Reliable transportation required.
• Flexibility and reliable internet to enable remote work from home if necessary.

Highland Homes offers a competitive benefit package, including excellent medical / dental / prescription benefits, Employee Stock Ownership Plan, 401(k), new home purchase discounts, & more! Join the company that recognizes & rewards the people who create their success.

Highland Homes is an Equal Opportunity Employer.

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