Director, Social Media Marketing & Strategy
Western Union
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.Job ListingDescriptionThe Director, Social Media Marketing & Strategy will develop a comprehensive social media function to differentiate Western Union in the marketplace.
This role requires a deep understanding of social media platforms, marketing principles, and strategic thinking to create impactful and cohesive brand experiences across various channels.
Role ResponsibilitiesDevelop and implement a holistic social media marketing and strategy plan that aligns with overall business objectives and drives brand awareness, customer engagement, and revenue growth.
Lead a team of social media marketing and strategy professionals, providing guidance, mentorship, and support to ensure the successful execution of innovative, integrated campaigns and initiatives.
Create and deploy content and measurement tools that help more effectively acquire new customers and retain existing customer base across the globe.
Oversee the development of engaging and compelling content for various social media platforms, ensuring consistent brand messaging and tone.
Define and track key performance indicators (KPIs) for social media and marketing campaigns, analyze data, and provide actionable insights to drive continuous improvement.
Drive the development and implementation of a social media crisis management plan, ensuring effective handling of potential issues while maintaining the brand's reputation.
Collaborate closely with cross-functional teams, including product, sales, and creative, to ensure integrated and cohesive marketing campaigns across multiple channels.
Manage relationships with external agencies, vendors, and influencers to maximize the reach and impact of social media marketing initiatives.
Stay abreast of industry trends, emerging technologies, and best practices in social media and marketing, and incorporate innovative approaches into strategies and campaigns.
Role Requirements8+ years of experience in social media marketing, marketing strategy, or a related field, with a proven track record of developing and executing successful marketing campaigns in a multi-channel retailer or financial services company.
Proven ability to lead diverse, geographically dispersed teams.Bachelor's degree in marketing, communications, business, or a related field.
Master's degree is a plus.Exceptional communication and interpersonal skills, with the ability to effectively collaborate with stakeholders at all levels of the organization.
Ability to communicate updates in a concise fashion to Executive Management and to understand and meet their expectations.
Additional experience in budget management and resource allocation.Experience in a business transformation setting is a plus.
We make financial services accessible to humans everywhere. Join us for what’s next.Western Union is positioned to become the world’s most accessible financial services company transforming lives and communities.
We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe.
More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package.
If you’re ready to help drive the future of financial services, it’s time for Western Union.The annual base salary range is $131,907 - $219,946 USD per year.
This role is also eligible to receive an annual bonus and Long-term Incentives. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few.
Your United States Specific Benefits IncludeFamily First ProgramFlexible Time OffMedical, Dental and Life InsuranceStudent Loan Repayment ProgramTuition Assistance ProgramWe are passionate about diversity.
Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve.
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