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General Manager

General Manager

WhiteWater ExpressColdwater, MI, US
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General Manager

At WhiteWater Express, we are more than just a car wash; we are a company built on respect, communication, and a passion for people. Our dedicated team members are leaders within the company, and we believe that personal growth is the key to our organizational success. If you are a self-starter, motivated, and ready to take on new challenges, we want you to succeed with us, as a part of a rapidly growing business.

Position Overview

The General Manager is responsible for the overall performance and operations of a WhiteWater location. This role leads day-to-day operations, drives revenue growth, ensures operational efficiency, and fosters a positive team culture. The General Manager oversees staff development, upholds safety and service standards, and manages all aspects of financial and operational success.

The General Manager reports directly to the Area Director.

Key Responsibilities Include

Leadership & Culture

  • Cultivate a positive, customer-focused workplace culture through coaching and leadership growth.
  • Lead by example, fostering a team-oriented environment where every employee feels empowered to lead.
  • Recruit, hire, train, and develop outstanding team members while managing performance and retention.

Customer Service & Employee Experience

  • Deliver a safe, clean, and 5-star experience for customers and employees from drive-up to drive-out.
  • Address and resolve customer and employee concerns while promoting a respectful environment.
  • Educate customers on wash products, packages, memberships, and promotions to support satisfaction and sales.

    • Operations & Safety

  • Create and communicate schedules for daily and weekly operations.
  • Ensure completion of all maintenance tasks, store cleanliness, and compliance with site standards.
  • Troubleshoot equipment and partner with Facilities and IT to resolve issues quickly.
  • Uphold company policies and enforce safety protocols across all operations.

    • Sales & Financial Performance

  • Drive revenue growth through team development and effective customer interactions.
  • Utilize KPI tools to increase membership revenue and retention.
  • Manage controllable costs with the support of your Area Director and insights from our Business Intelligence dashboards.

    • Administrative

  • Perform payroll tasks, including reviewing and approving employee hours, ensuring accuracy and compliance with company policies.
  • Handle hiring, training, performance management, and employee development.
  • Enforce company policies, procedures, and compliance standards to maintain operational consistency and legal adherence.

    • Perform other duties as assigned to ensure smooth operations.

    Qualifications

    Education :

  • A high school diploma or equivalent is required. However, a combination of experience and / or education will be taken into consideration.

    • Experience :

  • 13 years of management experience in retail, hospitality, or another fast-paced environment. Car wash experience is not required.
  • Experience supervising teams of 812 employees, including hiring, training, scheduling, and performance management.

    • Skills & Abilities :

  • Strong leadership and management capabilities with proven sales acumen.
  • Excellent verbal and written communication skills with conflict-resolution abilities.
  • Proficient in Microsoft Office Suite, Google Workspace, and POS systems.
  • Ability to multitask, prioritize, and work effectively under pressure while maintaining attention to detail.

    • Physical Requirements :

  • Ability to lift and carry up to 50 lbs.
  • Comfortable working outdoors in varying weather conditions (heat, cold, rain, humidity).
  • Ability to stand, walk, bend, and move throughout a fast-paced environment.

    • Availability :

  • Flexibility to work 4550 hours per week, adjusting as needed to meet business demands.

    • Benefits

  • Competitive base pay + Bonus Potential
  • Comprehensive Health Benefits (Medical, Dental & Vision)
  • Paid Time Off in addition to Company Paid Holidays
  • 401(k) Retirement Plan with Company Match
  • Company-Paid Life Insurance
  • Clear pathways for career advancement
  • Free Weekly Car Washes

    • Our employees are our most valuable asset. We only employ the best people in the service industry who embrace new challenges with enthusiasm. If you are looking for professional development with advancement opportunities in a fast-growing organization, come join our Team!

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    General Manager • Coldwater, MI, US

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