Public and Media Relations Manager - Atlanta, GA

Overview

As a Publicand Media RelationsManager, youare responsible for overseeing and executing communications to the media, facilitating public relations partnerships, managing crises communications and community affairs, and expertly navigating both internal and external relationships as a vehicle for brand awarenessandreputation management.

Roles You Will Play

The PR Expert

• Create and implement a proactive media relations strategy that builds Cortland’s brand awareness and drives favorable impressions on both digital and offline media platforms (consumer, business, and trade) among our key target audiences (residents, associates, and investors)
• Cultivate and manage partnership with PR firm and relationships withmedia reps
• Manage the execution of all PR campaigns and activity, including formulation, implementation, evaluation, budgets, and timelines
• Manage and execute Cortland’s crisis communications

The Journalist

• Proactively seek out and develop content to promote brand awareness
• Partner with copywriting and social team members to write, edit, and publish relevant content for the website and across various social media platforms
• Expertly leverage social media as a vehicle for brand awareness in partnership with the Social Media Manager
• Monitor media to uncover and leverage relevant news and social currency as it occurs

The Cortland Ambassador

• Serve as primary PR contact for the company manage all media inquiries, emails, and phone calls in partnership with the PR firm
• Provide consultancy and support to internal team to ensure all brand and company initiatives are leveraged effectively through PR and online channels
• Cultivate advocacy / media spokesperson opportunities

The Impact You Can Make

• Everything that you craft or edit from press releases to crisis responses will be in line with the Cortland brand and perfectly suited to address the situation at hand.
• Our brand awareness and company reputationare leading the industry because of how you’ve showcased the company across audience types and outlets.
• New customers are created every day, thanks to your ability to reach a wider online audience and communicate the Cortland experience.

Building Blocks of Success

• Stellar5+ yearsof PR experience, including heavy content writing responsibility
• Bachelor’sdegree in related field or equivalent progressive experience in PR and social media
• Exceptional timemanagement, prioritization, and multitasking skills; ability to quickly adaptand reacttochanging circumstances and demands
• Superior writingand editingskills and ability to generate media releases and content with minimal editing needed
• Expert knowledge of a wide variety of social media platformsand media outlets
• Ability tomonitor and report efficacy ofcampaigns
• Impeccable attention to detail and quality control
• Availability to respond quickly and timely to inquiries, crises, etc.
• Strong presentation skills and knowledge of video / photo production processes

Outro

At Cortland, we create, reimagine, and manage apartment communities for residents nationwide. Headquartered in Atlanta, GA, we have communities and regional offices all over the country, as well as overseas.

From product design and procurement to general contracting and property management, we do it all to make sure our communities are the perfect setting for living life to its fullest.

Our success is fueled by our belief in a better life where hospitality is always a given, each detail is worth a second thought, and every open door is a new opportunity to go beyond expectations.

We come to work every day to create possibilities for people possibilities that translate into superior living spaces and experiences designed to inspire our residents, associates, and investors to live a better life focused on what matters most to them.